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ASIA's BEST FEMALE CHEF MARGARITA FORÉS GETS HER OWN CNN SHOW


FEBRUARY 16 -
Scene from the first part of Harvest with Margarita Forés, which premieres on Feb. 18, 7 p.m. on CNN Philippines Free TV Channel 9 or via livestreaming on cnnphilippines.com/video. Asia’s Best Female Chef 2016 Margarita Forés grew up around food more than most people. She comes from a family of foodies and, as a child, she would tag along during market days and walk next door to the Farmers Market in Cubao, where she learned what went into the food she ate. Summers were also spent in the sugar lands of Negros, a province known for its mouthwatering dishes and the lifestyle revolving around them. During Martial Law, her family went into self-exile abroad. So she took part of her high school and college education in New York during the Italianization of the city, falling in love with all things Italian; even working in Valentino — that’s when she really started cooking for other people. READ MORE..

ALSO: What happens when millennials turn into parents


FEBRUARY 29 -Millennials are people born between 1982 and 2002. They will replace Baby Boomers as the latter retire or have retired. They are the earliest “digital natives” who are known as content creators and users. They crave adventures, strive for a healthy lifestyle, seek peer affirmation and are hooked on social media. Understanding millennials is crucial to marketing and communications success. But even more essential is accepting how their behaviors are morphing, as they are getting older, settling down and starting families of their own. The way they interrelate with brands today will impact on the way their children and future consumers will navigate the waters of brand-consumer affiliations and linkages. READ MORE...


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Asia’s best female chef Margarita Forés gets her own CNN show


Scene from the first part of Harvest with Margarita Forés, which premieres on Feb. 18, 7 p.m. on CNN Philippines Free TV Channel 9 or via livestreaming on cnnphilippines.com/video.

MANILA, FEBRUARY 20, 2017 (PHILSTAR) By Monica Araneta Tiosejo - Updated February 16, 2017 - Asia’s Best Female Chef 2016 Margarita Forés grew up around food more than most people. She comes from a family of foodies and, as a child, she would tag along during market days and walk next door to the Farmers Market in Cubao, where she learned what went into the food she ate.

Summers were also spent in the sugar lands of Negros, a province known for its mouthwatering dishes and the lifestyle revolving around them.

During Martial Law, her family went into self-exile abroad. So she took part of her high school and college education in New York during the Italianization of the city, falling in love with all things Italian; even working in Valentino — that’s when she really started cooking for other people.

READ MORE...

Soon, she would travel to Italy and learn under three signoras the real meaning of dolce far niente, which ironically, was hard work. When she came back to the Philippines, she strove to get her act together. And then she became a mother, realizing the importance of feeding, nourishing and nurturing other people, particularly her son Amado, wanting to make something out of herself so he could depend on her and one day, make him proud.

Since Amado was born, she toiled to build her culinary empire, which includes Cibo di M and Fiori di M (her catering and floralscape businesses), M Healthline (a diet meal delivery service), 11 branches of Cibo (her love letter to Italy), Lusso (an Old World-style champagne bar) and Grace Park, her platform for farm-to-table cooking in honor of local farmers and purveyors of artisanal produce. She also helms the F&B of Ascott Global Fort Bonifacio.

Who would have thought that this little girl would cast such a large shadow in the culinary world? By partnering with the government, she shone a spotlight on Filipino food, championing our cuisine at the APEC, Salone del Gusto, Casa Artusi, Madrid Fusión, and Identità Golose Milano, for example.

After 30 years in the industry, she believes what inspired her was the love of a mother: her own, the women in the kitchen, the Italian signoras, being a mother to Amado, and acting like a mother to the people she works with and feeds in her restaurants and catering events.

Now she focuses on her love for the motherland, the Philippines, through Harvest with Margarita Forés, a four-part series of 30-minute programs that will air on CNN Philippines. Margarita will go to key destinations in the country, learn about the ingredients that thrive there, at the same time unearth nuggets of history and culture, and cook dishes to really savor the local flavor.

“I have always felt that maybe the reason why I’ve been working in this industry for 30 years now — it’s actually my 30th year this 2017 — is really because it fulfills this maternal instinct to feed and to nurture,” Gaita says. “The show in itself is an opportunity to share that nurturing by allowing viewers to see a little bit more of our mother country and to see how rich our culture and our cuisine are.

“Every kind of regional cuisine has its own strength, and I think if I can use this maternal instinct and fulfill it by showcasing how other women cook all over the country and sharing their passion as well — that’s a very big thing,” she says.

* * *

Harvest with Margarita Forés will premiere on Feb. 18, Saturday, 7 p.m. on CNN Philippines Free TV Channel 9 or via livestreaming on cnnphilippines.com/video .


PHILSTAR

What happens when millennials turn into parents? COMMONNESS By Bong R. Osorio (The Philippine Star) | Updated February 20, 2017 - 12:00am 0 0 googleplus0 0

Millennials are people born between 1982 and 2002. They will replace Baby Boomers as the latter retire or have retired. They are the earliest “digital natives” who are known as content creators and users. They crave adventures, strive for a healthy lifestyle, seek peer affirmation and are hooked on social media.

Understanding millennials is crucial to marketing and communications success. But even more essential is accepting how their behaviors are morphing, as they are getting older, settling down and starting families of their own. The way they interrelate with brands today will impact on the way their children and future consumers will navigate the waters of brand-consumer affiliations and linkages.

READ MORE....

About 25 percent of millennials are parents now, and the number is growing. They are raising their children in an economy fueled by economic difficulties and digital innovation. They are becoming accustomed to their new roles but are doing so in a way that is distressing brands globally. While they are new to the game, they are changing the rules in terms of what wins and what does not win. In the end, useful has become the new “cool” and brands that settle into that mindset will be triumphant.

To have a closer and more detailed look at this millennial transformation, authors Jeff Fromm and Marissa Vidler wrote the book Millennials With Kids, which presents deep, diagnostic research, using behavioral data collected from 40 trillion data points and a survey of 1,000 millennial parents to generate the most exact and fact-based appreciation of how millennial parents are changing the consumer market today. Here are some key takeaways:

• Brands must adapt to an environment where every brand is different. Millennials have the greatest influence over the way marketers are developing their strategic messages and campaigns. To stand apart they must have a stronger brand story, recognize that technology is no longer new, and address millennials — who are no longer jobless bums — as their primary consumers.

• Millennials are personalizing everything, from their fashion to their technology to their parenting style. Key to winning with them is to create a brand experience that they can personalize to meet their needs.

• Brands must be of the people, by the people, and for the people. Today, brands are no longer the only stakeholders in the marketing communications game. Now it is the consumers who are directing the flow of conversation. They expect the best service, products, and technology to be readily available to everyone at any time. Brands that have a strong “why” and create a product that people can believe in will win with millennials. They do not want to be told about a brand. They want to live and experience it.

• Millennials have “casualized” language usage through abbreviated words, texting shorthand, and new slang. All these have led to shorter and more concise marketing messages. The creation of the “hashtag” has also led to a revolution in the development of online digital content. Considered the new URL, hashtags are now part of every marketing strategy and are considered to be just as important as the company website.

• Brands that leverage technology to make life easier will win in a millennial-driven economy. While millennial parents are significantly less controlling than their own parents were, they are still looking for brands that bring them that same organizational structure.

• Millennials value communication. It has to be two-way communication versus one-way conversations, engagement over segmentation, and inclusion over exclusion. They focus more on partnership, intrigue, meaning and energy.

• Creative ideas are not enough. Now it is all about engagement and campaigns that foster interaction and crowd sourcing. Content is the new creative, and a content-driven campaign is the type of communication millennials prefer.

• Create millennial partners, not millennial targets. Brands are more likely to create an authentic relationship with millennials if they make them feel valued and included in the creation process, strengthening their love for the brand and affinity for a company.

• Millennial parents are price-driven. However, they are not willing to compromise the quality of products that affect the well-being of the family. Their loyalty is not a given, but it can be earned by brands that are real, transparent and whose values and beliefs are aligned with them.

Millennials are also growing old. As parents they feel less like leaves and more like trees. As author Meg Jay said, “They have roots that ground them and sturdy trunks that may sway, but don’t break, in the wind.”



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