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KUYA J: CEBU's BIG BROTHER IS EVERYWHERE

Once upon a time, there was a carinderia in Cebu City whose original dishes became so popular that suppliers could hardly keep up with the demand for fresh scallops, squid, catfish, and pig knuckle. Everybody called the owner Kuya J. READ MORE AND BE NICELY SURPRISED...

 ALSO: WHAT-A-KUYA!
Kuya J, Family Style Restaurant


Kuya J has finally arrived in Manila to share his brotherly love, in the form of his delicious meals. Just last Saturday, celebrity siblings Camille and John Prats plus Phil and James Younghusband graced the opening of Kuya J at SM City Novaliches to spend their sibling bonding moments along with other guests.MORE PHOTOS

ALSO: Cebu has enough room for new resto investors


Winglip Chang --CEBU, Philippines -
Despite the entry of national and international players in Cebuís restaurant industry, a homegrown restaurateur noted Cebuís expanding playing field in the dining business. Winglip Chang, who has been in the restaurant industry for nearly 30 years now, said that local players continue to compete well with increasing operators in Cebu, as the market has also adjusted well keeping competition in the restaurant business healthy. Chang, who started the Grand Majestic restaurant among other brands since 1985, said that the expansion and tremendous growth of Cebuís dine-out market, has not only attracted international players but also inspired local players to expand and invest more in the sector. Chang, who also operates other restaurant brands like Kuya J, iKitchen, and Seafood City, said Cebu needs facilities including restaurants and convention centers to complement the provinceís tourism growth. Given this, the new Grand Convention Center recently completed a major renovation, to cope with the growing sophisticated local and international customer base at the same time take advantage of Cebu's charm as leisure, business and MICE (meetings, incentives, conferences, and exhibits) destination in the country. READ MORE.....


READ FULL REPORT HERE:

KUYA J: Cebuís big brother is everywhere


Kuya J's interior

MANILA, APRIL 6, 2015
(MANILA BULLETIN) by Sol Vanzi April 2, 2015 - Once upon a time, there was a carinderia in Cebu City whose original dishes became so popular that suppliers could hardly keep up with the demand for fresh scallops, squid, catfish, and pig knuckle. Everybody called the owner Kuya J.

Unaffected by his carinderiaís success, Kuya J decided to pack up and go overseas, selling his business to a group with grand expansion plans for the small eatery.

Today, Kuya J is going nationwide, with branches opening on Boracay Island, Iloilo, Bacolod, and all over Metro Manila.

DIFFERENT STROKES

The secret to Kuya Jís success is Cebuano food thatís notches above the usual offerings of traditional sinugba houses.

Lumpia presko is wrapped in malunggay-speckled skin and stuffed with crabmeat and crunchy bamboo shoots, adorned with alfalfa sprouts.

Tokwaít baboy is a tall tower of super-crunchy tofu cubes alternated with chunks of bagnet.

Pochero bulalo Tagalog has brown thick gravy naturally sweetened by saba bananas, kamote, and corn. The beef is a two-inch-thick bone-in shank.


Grilled stuffed giant squid


Crispy catfish


Rich, stuffed grilled scallops,


Pochero bulalo Tagalog


Lumpiang presko with malunggay wrap


Cheese-chorizo dinamita


Dramatic mango pandan

Beef brisket and oxtail are the meats in kare-kare, which uses no instant mixes at all. Instead, Kuya J toasts peanuts and rice, which are then ground separately. At serving time, a handful of ground peanuts is layered atop the dish.

One of the most popular pulutans is chorizo Dinamita, long green peppers stuffed with sausage meat and cheese, wrapped in lumpia skin and deep-fried. The serving is large enough to be shared by a group.

For more heat, some customers request that the seeds not be scraped off before stuffing.

Two unique dishes are Kuya Jís original recipes that helped spread its reputation among Cebuís foodies: grilled scallops and crispy catfish.

The scallops are of the rare variety caught only in the deep waters of the Visayas region. Supplies are flown in daily from Cebu. They are smothered in a mixture of butter, crumbs, and cheese, then grilled until bubbly.

Crispy catfish, another original creation, starts with live catfish sliced crosswise and lightly dusted with special spiced flour, then deep-fried in corn oil until dark golden all over.

A sure scene stealer is the mango pandan meal ender, composed of Cebu mango cubes and pandan-flavored Jell-O floating in a fruity, creamy, and cold soup crowned with a burst of spun caramelized sugar like sunrays.

Shavings of dried coconut meat top a brilliant concoction called tablea coffee flan. Supporting local farmers, the organic coffee is sourced from small-scale farmers in Batangas. The tablea is from Bohol, where housewives roast the cocoa seeds in small palayok (clay pot), stirred with bamboo-and-coco shell spatulas.

GRAND PLANS

Winglip Chang president of the Cebu Grand Convention Center, personally oversees the day-to-day management of Kuya Jís expanding network of restaurants. Familiar with the business of cooking for thousands, he is not overwhelmed by the prospect of looking after dozens of eateries in as many SM Malls in Metro Manila.

ďIt is simple; aim to make the customer happy. Accept that the menu is always evolving. Keep the bestsellers but keep up with the trends and introduce new dishes.Ē


WHAT-A-KUYA!
Kuya J, Family Style Restaurant

PHOTOS FROM KUYA J's FACEBOOK TIMELINE


FB PHOTOS


Watch out for the opening of Kuya J in Bacolod! Get a chance to meet and greet Phil and James Younghusband on March 22, 2015 - Sunday! Kit-anay ta to ha!


Kuya J has finally arrived in Manila to share his brotherly love, in the form of his delicious meals. Just last Saturday, celebrity siblings Camille and John Prats plus Phil and James Younghusband graced the opening of Kuya J at SM City Novaliches to spend their sibling bonding moments along with other guests. Aside from SM Novaliches, Kuya J has also opened branches in SM City Marikina, SM City BF ParaŮaque and SM Sta. Mesa. Kuya J will soon open a branch in GMA, as well as stores in nearby Luzon, Visayas and Mindanao. So that eventually, Kuya J will spread his brotherly love all over the country! If youíre looking for a place to spend quality time with your loved ones, especially your Kuya, look no further than Kuya J. Itís a unique dining experience you should never pass up. ĎYan si Kuya, laging special! PHOTO FROM ROD MAGARU SHOW:  


Everyone's lining up to have a photo with James and Phil Younghusband here at Kuya J in SM City Bacolod! #kuyaj #kuyajresto


PHILSTAR (FREEMAN) NEWS

Cebu has enough room for new resto investors By Ehda M. Dagooc (The Freeman) | Updated September 18, 2014 - 12:00am


Winglip Chang,

CEBU, Philippines - Despite the entry of national and international players in Cebuís restaurant industry, a homegrown restaurateur noted Cebuís expanding playing field in the dining business.

Winglip Chang, who has been in the restaurant industry for nearly 30 years now, said that local players continue to compete well with increasing operators in Cebu, as the market has also adjusted well keeping competition in the restaurant business healthy.

Chang, who started the Grand Majestic restaurant among other brands since 1985, said that the expansion and tremendous growth of Cebuís dine-out market, has not only attracted international players but also inspired local players to expand and invest more in the sector.

Chang, who also operates other restaurant brands like Kuya J, iKitchen, and Seafood City, said Cebu needs facilities including restaurants and convention centers to complement the provinceís tourism growth.

Given this, the new Grand Convention Center recently completed a major renovation, to cope with the growing sophisticated local and international customer base at the same time take advantage of Cebu's charm as leisure, business and MICE (meetings, incentives, conferences, and exhibits) destination in the country.

READ MORE...
"Everybody wants to be in Cebu right now," he said adding that this has made local players even more active in terms of expansion and providing additional restaurant concepts, getting its way ahead of the investments from other restaurateurs around the world,

"Our group has the financial resources to grow the business in a big way," he said adding that for the Kuya J brand alone, it now has six outlets, three of which are in Manila. It is planning to open two more restaurants in Manila, while looking for good location in Cebu for stand-alone or mall-based spaces for expansion.

The new Grand Majestic building which is owned and developed by iHoldings Incorporated has opened its modern accommodation as a MICE facility. It houses three restaurant brands including the anchor Grand Majestic restaurant.

The restaurant outlets managed by Chang's company, 101 Restaurant City Incorporated will provide wide choices for dining out market inside the convention facility. (FREEMAN)




Chief News Editor: Sol Jose Vanzi

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