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SO TOTALLY ZEN 
This rebranded hotel on Roxas Boulevard promises to be a paradise for everyone, foodie or not.

The online slang dictionary describes Zen as “to be at peace … back to wholeness, so to speak.” That was exactly how we felt at the end of the day-long opening festivities at the rebranded Hotel Jen, formerly the Shangri-La Trader’s Hotel on Roxas Boulevard, across the Cultural Center of the Philippines. READ MORE...

ALSO: Starting 20 November, Traders Hotel, Manila rebranded to the new Hotel Jen

PHOTO: HOTEL JEN RESTAURANT ---Hotel Jen Manila is located on Roxas Boulevard. The international and domestic airports are only 20 minutes away, and it’s 30 minutes to the Makati Business District. For all of you business brains out there, I couldn't have picked a better location for the hotel if I tried – just next door are the country's premier conference and exhibition facilities: the Cultural Center of the Philippines, Philippine International Convention Center, World Trade Center and SMX Convention Center. But life should never be all work and no play - Malate, the entertainment district is only a short walk away. READ HOTEL JEN NEWS RELEASE....
 


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So totally zen
This rebranded hotel on Roxas Boulevard promises to be a paradise for everyone, foodie or not.

MANILA, DECEMBER 1, 2014 (MANILA BULLETIN) POSTED NOV 27, 2014 - by Sol Vanzi -  The online slang dictionary describes Zen as “to be at peace … back to wholeness, so to speak.”

That was exactly how we felt at the end of the day-long opening festivities at the rebranded Hotel Jen, formerly the Shangri-La Trader’s Hotel on Roxas Boulevard, Cultural Center of the Philippines.

Conveniences, Freebies



We were in a state of bliss, languishing over huge mugs of freshly brewed coffee, which we made ourselves using the Latitude

Restaurant’s brand new, high end coffee machines. We relaxed, undisturbed by gadgets, which were silently sitting at the restaurant’s charging stations, free of charge.

The gourmet coffee machines and charging stations are just two of the innovations that make Jen stand out from other hotels. Also notable are the vending machines (at the lobby and coffee shop) for soft drinks, juices, and bottled water, at prices lower than those of 7-11 and other convenience stores. We stocked up with a few bottles for the long ride to our next interview.

The coffee shop at the main entrance of Hotel Jen is open 24/7, with excellent coffee and drinks, at prices way below other hotels’. The coffee shop was full the day we were there, with hotel guests catching up on their emails, Facebook, Twitter, and what-have-you, using Hotel Jen’s free WiFi.

A few were reading newspapers from their home countries using their gadgets via a free subscription to 2,500 online publications.

The coffee shop’s menu lists standard sandwiches, comforting soups, and light fare. Also available, and on display in refrigerated glass cases, are the hotel’s famous pastries. I can see myself meeting clients at this coffee shop for a business meeting, late night conferences, after-midnight snacks, and other liaisons.

Groups going out of town can also make the coffee shop their meeting place. It’s easy to find, there are lots of parking, centrally located, and cheaper than branded coffee shops, especially if they plan on buying sandwiches to-go.

Food as Adventure

“Today’s traveler considers food as one of the highlights of every trip. Gone are the days when meals were just necessary intermissions while seeing sights,” Hotel Jen GM Gordon Aeria observes.

After more than two decades in the hotel industry, traveling across the Asia Pacific region, Gordon has fallen in love with Filipino food, the heirloom variety. Under his watch, the hotel is serving made-from-scratch kare-kare, sinigang, sisig, pochero, morcon, bagnet, balbacua, and other regional Filipino dishes that are included in the daily Latitude lunch and dinner buffet, along with other ASEAN specialties.

The hotel’s authentic Japanese restaurant Kitsho, under the supervision of chef Mizumoto Masahiro, has become the place to go for no-nonsense dishes that evoke the serenity of Japan’s countryside.

Chef Masahiro’s never-ending search for culinary perfection has resulted in original recipes like rice-cooked salmon tartaryaki and Japanese scallops in uni sauce. Bravo!


Starting 20 November, Traders Hotel, Manila rebranded to the new Hotel Jen.

Hotel Jen Manila is located on Roxas Boulevard. The international and domestic airports are only 20 minutes away, and it’s 30 minutes to the Makati Business District.

For all of you business brains out there, I couldn't have picked a better location for the hotel if I tried – just next door are the country's premier conference and exhibition facilities: the Cultural Center of the Philippines, Philippine International Convention Center, World Trade Center and SMX Convention Center.

But life should never be all work and no play - Malate, the entertainment district is only a short walk away.

NEWS REELASE

Hotel Jen Orchardgateway, opening in Singapore on 15 September 2014, is the first hotel in a major initiative that will see the transformation of Shangri-La's Traders Hotels. The rebrand will bring an intuitive service attitude and relaxed, friendly style to the diverse collection of existing and new mid-range hotels situated in the best locations in Asia Pacific.

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.

"The Hotel Jen experience delivers what matters most to guests with a millennial mind set. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion," said Greg Dogan, president and CEO of Shangri-La Hotels and Resorts.

"The Traders brand has had a 25-year history of success in generating solid business, carving out a niche amidst a highly competitive industry and building a loyal base of customers.

"However, we are looking to the future and – based on extensive consumer research and insight into the way our target market lives and travels, including talking and listening to our customers – we are recognising and responding to the global travel trends and particular needs of this new generation traveller. This will keep us relevant and competitive for the next 20 years to come," Dogan added.

Stress-free ease and simplicity will be reflected in the overall Hotel Jen stay experience through the informal and friendly check-in, stay, check-out and on-going contact. A sense of belonging will be reflected through a brand persona concept that positions guests as 'friends of Jen', with a caring and respectful service standard communicated by staff in an enthusiastic, helpful and engaging way.


HOTEL JEN RESTAURANT

The Hotel Jen 'informed and friendly' service style will also guide guests to the best of where they are, through local restaurant recommendations, under-the-radar sights and unusual boutiques. The Hotel Jen team will be a guest's own personal local lifestyle guide.

Technology will also be key to catering to the highly social, young-at-heart traveller. Free WiFi everywhere, all the time, and convenient mobile charging stations throughout the hotels are few of the many features. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.

Hotel Jen's restaurants will focus on fresh local products, ensuring that the food is genuine and authentic in every way. Free coffee/snack-box-to-go after breakfast and grab-and-go kiosks will be available.

"We are excited to be launching and engaging this new brand so rapidly. We definitely want to retain our existing customer base, who have been extremely loyal to us, but we also recognise that their needs have changed. Today's guests want more flexibility, as busy non-traditional work hours tend to blend the boundaries between business and leisure," said Lothar Nessmann, chief operations officer of the Hotel Jen brand.

"With the rebranding of Traders Hotels to Hotel Jen, we will broaden our range of guests and attract more travellers looking for distinctive experiences of local interest and character, as well as appeal to families and groups who want a more independent, yet friendly and personable stay experience," added Nessmann.

In the first phase of the Hotel Jen roll-out, the Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded to Hotel Jen from September 2014 to March 2015. Future Hotel Jen development projects are under discussion in key gateway cities in South East Asia.

SOURCE: CLICK IMAGE

TRADER HOTEL




Chief News Editor: Sol Jose Vanzi

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