MTV & DOT LAUNCHES 'AWESOME PHILIPPINES'
[PHOTO AT LEFT - From left: Chris Pattinson, MTV Asia director; MTV VJ Maggie Wilson; Tourism Secretary Joseph Ace Durano; DOT Undersecretary Eduardo Jarque Jr.; and Eduardo Mapa Jr., managing director of Media Contacts, during the launch of the Awesome Philippines campaign to some members of the blogging community. MANILA, Philippines]
MANILA, MAY 14, 2009 (STAR) MTV Asia and the Department of Tourism (DOT) have launched “Awesome Philippines,” a first-of-its-kind national tourism campaign for the country.
Executed as part of MTV Revelations, the campaign uses a series of video vignettes and new media to promote the Philippines to youth travelers in 11 overseas markets — United States, United Kingdom, Australia, Korea, Canada, Japan, China, Taiwan, Hong Kong, Malaysia, and Singapore.
MTV VJs from overseas are featured in the video vignettes showcasing a number of the best destinations and attractions that the Philippines can offer to youth travelers.
One of those VJs is VJ Taya, who shares her latest vacation in various video vignettes with her fans over the Internet. To film these vignettes, Taya traveled to various parts of the Philippines, including Manila, Batangas, Bicol, Bohol, Boracay, Cebu and Palawan.
“It was my first time in the Philippines and it was simply awesome. I’ve heard so much about the Philippines from my friends and was just raring to go on this trip. It definitely turned out well beyond my expectations. With hundreds of sights to see, things to do and cultures to experience, a trip to one of their many beautiful islands will guarantee unforgettable memories for you to take home. I am already planning my next trip there. I love the Philippines!” says Taya.
Showing Taya around the Philippines in the vignettes was Christine Gambito, better known by her screen name HappySlip, an advocate of Philippine tourism.
“Many people are unaware of the many amazing experiences that the Philippines has to offer. I’m honored that I got the opportunity to represent my home. I hope through this, people will be excited to come and explore the ultimate Philippine experience,” says Gambito.
The DOT chose MTV Asia as partner for its Awesome Philippines campaign because of the resonance that the MTV brand has among the youth market worldwide.
In the vignettes, the youth connection is distinctive as it employs a style that is synonymously MTV — fast-paced, vivid and visually engaging.
On its official website, www.awesomephilippines.com, an online contest, Video Remixes, allows you to create your own dream holiday in the Philippines in a creative video story that could possibly come true.
On the site, find different clips of specific destinations. Just pick and edit cuts of the different travel clips and photos based on your own storyline, then choose the soundtrack for your video from the songs available.
Register online to enter the contest which is ongoing until May 24. Videos with the highest ratings from other users stand a chance to win a dream holiday with a friend.
Chief News Editor: Sol Jose Vanzi
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by PHILIPPINE HEADLINE NEWS ONLINE
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