WILLIAM  LIU:  BUILT  TO  LAST

MANILA, JUNE 21, 2007
(STAR) By the GO NEGOSYO team - A large part of Cebu’s commercial activity takes place in the Mactan Export Processing Zone (MEPZ), where over 100 companies do business.

Cebu’s Asia Week has cited Mactan as one of Asia’s best cities for sustaining a high level of economic growth, with the MEPZ contributing to that growth in Cebu and the rest of the country.

Within the MEPZ, William Liu and his Primary Structures Corp. (PSC) is a familiar name, since the company built about 75 percent of the factories in the MEPZ.

Liu has the heart of an entrepreneur, having tried his hand at various business ventures – such as rattan pole trading and agribusiness – before finally finding his place in the construction industry.

When Liu’s father was diagnosed with a terminal illness, he had to take charge of his father’s failing construction company, which at the time had only two employees, one of whom died six months after Liu took over.

“I had no choice but to start the business practically from scratch,” he recalled. “Quite a dismal scenario but if you have the spirit to go on, then you go on.”

With this positive attitude, Liu slowly rebuilt the company by re-examining the organization’s services, values and resources. During this period, Liu instituted an unwritten company motto – “built to last.”

PSC got its first major break when it was contracted to build a large factory by Japanese electronics manufacturer Taiyo Yuden.

“After building that factory in four months, I was assured that, indeed, we can be good in what we do,” Liu said, adding that the project endowed his company with industrial-commercial construction capability.

Since then, PSC has had few problems widening their client base, with outstanding work quality bringing in many referrals by their former and current clients, most of whom are based in the MEPZ.

PSC now employs over 200 people and has a work pool of over a thousand more that is complemented by a fleet of modern and well-maintained equipment.

Liu has since founded Commonwealth Estate Inc. for residential real estate development and Concrete Solutions Inc. to enable the company to provide quality concrete and building materials to its customers.

On June 26, Liu will be awarded by the Philippine Center of Entrepreneurship (PCE) for being the most inspiring Cebuano entrepreneur during the Go Negosyo Entrepreneurship Conference, the latest leg of the continuing Go Negosyo campaign led by Presidential Consultant for Entrepreneurship Jose Concepcion III, at the Cebu International Convention Center (CICC).

The Go Negosyo sa Cebu, chaired by Islands Souvenirs owner Jay Aldeguer, is the first destination of the Go Negosyo Caravan, which brings Go Negosyo forums and expositions to key cities outside Metro Manila.

In partnership with the Cebu Chamber of Commerce and Industry (CCCI) and through the support of CCCI president Francis Monera and Consul Sam Chioson, Go Negosyo sa Cebu is part of the month-long celebration of Cebu Business Month.

Go Negosyo sa Cebu is also presented by the Philippine Amusement and Gaming Corp. (Pagcor), Globe Telecoms, Hyundai, the Philippine Long Distance Telephone Co. (PLDT), Smart Communications Inc., Islands Souvenirs, The Department of Trade and Industry One Town One Product (DTI-OTOP) project and RFM Corp.

Other partners of the event include the SM Supermalls and the Cebu City Marriott Hotel, The Philippine STAR, The Philippine Daily Inquirer, The Manila Bulletin, GMA Network Inc., RPN-9, NBN-4, Aspac-Law, Ideal Minds Corp. and Full Circle Communications.


Chief News Editor: Sol Jose Vanzi

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