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PHNO SCIENCE & INFOTECH NEWS
(Mini Reads followed by Full Reports)

DON'T BLINK: TWITTER LOVES THE PHILIPPINES


FEBRUARY 29 -Twitter executives Aliza Knox, VP online sales - Asia Pacific and Latin America; Rishi Jaitly, vice president-media, Asia Pacific and Middle East; and Richard Alfonsi, VP for global online sales meet the Philippine press for the first time at the launch of #TwitterCityPH at The Mind Museum. “If you were on Twitter in May last year during the Manny Pacquiao-Floyd Mayweather fight in Las Vegas, you can almost hear the roar of the crowd in the Philippines,” said Rishi Jaitly, Twitter’s VP media, APAC and the Middle East. “It wasn’t just the Philippines sharing in this moment, but the world.” This was one big Twitter moment in a country that garnered over 2.7 billion global views, and then some. The year 2015 actually put the Philippines on the Twitter map. Consider this: 3.3 million local tweets for the Pope’s visit in January, over 41 million global tweets for the AlDub charity concert in October (in addition to the one to two million daily tweets about the AlDub social TV sensation), nearly 700,000 global tweets for the APEC Summit held in Manila in November, and 6.7 million global tweets for Miss Philippines’ win at the Miss Universe pageant in December. “What this reflects is that people are craving live mobile connections to culture. No other platform can make you feel that live, real-time connection with mass culture,” Jaitly explained. Richard Alfonsi, Twitter’s VP global online sales, said the tweets around the hashtag #AlDubEBTamangPanahon are phenomenal when compared, for example, to the Superbowl, the biggest sports event in the United States, which garnered just a slightly higher number of tweets at 47 million. “Twitter was essential to the experience of the AlDub phenomenon,” added Jaitly. “It showed broadcasters what it means to listen and to co-create with the audience using the mobile microphone. It is no surprise that it has broken all records and created big value for the show.” This year, Twitter is bracing for even greater numbers and bigger moments in the Philippines. Jaitly disclosed that more partnerships are on the horizon, which will continue to scale. “We are responding as a company to the energy that we’ve seen in this market.”  READ MORE...

ALSO: Check out 'THE MIND MUSEUM', Taguig, Philippines - Where Science Comes Alive


FEBRUARY 21 -Who We Are -
The Mind Museum is the first world-class science museum in the Philippines. It is a P1 billion project built purely from private donations. The Mind Museum is a center for the public understanding of science, where science is fun, engaging and accessible to all. The Bonifacio Art Foundation, Inc. started planning for the project in 2007. The Mind Museum finally opened its doors to the public on 16 March 2012. This is the story of how we built it: The Mind Museum is a project of the non-profit Bonifacio Art Foundation, Inc. It is dedicated to providing an extraordinary educational experience that inspires the public understanding of science. To strengthen its commitment to lifelong science learning, The Mind Museum is a member of the Association of Science -Technology Centers and the Asia Pacific Network of Science & Technology Centres. READ MORE...CLICK URL TO GO INSIDE THE MUSEUM CLICK HERE: ...

ALSO: THE MIND MUSEUM - JOTAN23


FEBRUARY 22 -THINGS TO DO IN THE PHILIPPINES: THE MIND MUSEUM in Bonifacio Global City, Taguig is the first world class Science Museum in the Philippines Last Feb 21, 2012, we went to the sneak preview of THE MIND MUSEUM in Taguig, hosted by SONY PHILIPPINES. It was really nice to know that SONY has a global campaign of helping the young generation understand science and technology more. SONY partnered with THE MIND MUSEUM to bring Science to life with the use of the latest Sony technologies and gadgets (VAIO touch screen TVs, Bravia LCD Television units, etc) Watch Science come alive as you walk and explore the museum. WATCH AND CLICK FOR MORE, THE EXPERIENCE IS AWESOME....

ALSO: See, hear, feel and taste science at The Mind Museum


MARCH 5 -Summer weekends are often spent watching a movie, or taking a dip at the swimming pool—anything to cool down. For most kids, the two-month vacation means a welcome break from school—that is, if they aren't enrolled in workshops or summer classes.
Set to open on March 16, The Mind Museum in Taguig City offers an opportunity for families to spend time together doing what many progressive schools aim to achieve—learn while having fun. The 12,500-square-meter space has over 250 interactive exhibits, an outdoor Science-in-the-Park, and a Botanical Garden. Visitors can walk through the Human Brain exhibit and see which areas light up when you sense, feel or think. As a child, I loved going to the Philippine Science Centrum, which was then located at the University of the Philippines campus in Manila. With my dad as my museum guide, I would spend hours looking at the exhibits. Whenever we would visit the museum, it would be quiet and empty, and I always felt a bit like I was wandering around inside a church, and the exhibits were sacred objects. The Science Centrum has since transferred to Riverbanks Center in Marikina City, to what seems to be a smaller space. Of course, it's also because I've grown quite a bit in the past two decades. Returning to old museums is always somewhat disappointing. Not surprisingly, the actual visits never live up to expectations, which are admittedly unrealistic given the nostalgia that comes with returning to childhood haunts. So I was very excited, to say the least, when I heard about The Mind Museum. Spaceship structure The excitement only grew as I saw the museum slowly take shape. Designed by Lor Calma & Partners architect Ed Calma, the massive building looks like a spaceship. READ MORE...


READ FULL MEDIA REPORTS HERE:

Don’t blink: Twitter loves the Philippines


Twitter executives Aliza Knox, VP online sales - Asia Pacific and Latin America; Rishi Jaitly, vice president-media, Asia Pacific and Middle East; and Richard Alfonsi, VP for global online sales meet the Philippine press for the first time at the launch of #TwitterCityPH at The Mind Museum.

MANILA, MARCH 14, 2016 (PHILSTAR) By Eden Estopace February 29, 2016 - “If you were on Twitter in May last year during the Manny Pacquiao-Floyd Mayweather fight in Las Vegas, you can almost hear the roar of the crowd in the Philippines,” said Rishi Jaitly, Twitter’s VP media, APAC and the Middle East. “It wasn’t just the Philippines sharing in this moment, but the world.”

This was one big Twitter moment in a country that garnered over 2.7 billion global views, and then some.

The year 2015 actually put the Philippines on the Twitter map. Consider this: 3.3 million local tweets for the Pope’s visit in January, over 41 million global tweets for the AlDub charity concert in October (in addition to the one to two million daily tweets about the AlDub social TV sensation), nearly 700,000 global tweets for the APEC Summit held in Manila in November, and 6.7 million global tweets for Miss Philippines’ win at the Miss Universe pageant in December.

“What this reflects is that people are craving live mobile connections to culture. No other platform can make you feel that live, real-time connection with mass culture,” Jaitly explained.

Richard Alfonsi, Twitter’s VP global online sales, said the tweets around the hashtag #AlDubEBTamangPanahon are phenomenal when compared, for example, to the Superbowl, the biggest sports event in the United States, which garnered just a slightly higher number of tweets at 47 million.

“Twitter was essential to the experience of the AlDub phenomenon,” added Jaitly. “It showed broadcasters what it means to listen and to co-create with the audience using the mobile microphone. It is no surprise that it has broken all records and created big value for the show.”

This year, Twitter is bracing for even greater numbers and bigger moments in the Philippines. Jaitly disclosed that more partnerships are on the horizon, which will continue to scale. “We are responding as a company to the energy that we’ve seen in this market.”

READ MORE...

As an opening salvo, the tech firm partnered last month with the Commission on Elections (Comelec) to provide the public with live access to political information, interact with election candidates and express their views via Twitter, Vines and Periscopes.

“What you can expect in general during the election period is an aggressive use of Twitter to understand how people are going to use the platform in television debates. Finding the signal live from that noise in real time during the debate or an election moment is not easy. We are providing them (the Comelec) with the tools,” he said.

Under the partnership agreement, Twitter will share real-time data, visualizations, and analytics to the Comelec and its broadcast and media partners during the Presidential and Vice Presidential debates. The Tweet-powered insights will bring voter-powered topics and content related to the elections to enhance the live debate experience, off and on Twitter.

Comelec, on the other hand, will use Twitter to crowdsource input from Filipino voters to inform the discussion topics and ask questions in real-time to candidates during on-air TV debates.


The 2015 Golden Tweet for the Philippines comes from the AlDub social TV sensation. Yaya Dub’s tweet had over 76,000 retweets and was viewed nearly 2.4 million times on Twitter.


Under the partnership deal with Twitter, Comelec will use Twitter to crowdsource input from Filipino voters to inform the discussion topics and ask questions in real-time to the candidates during the on-air TV debates.

The 2015 Golden Tweet for the Philippines comes from the AlDub social TV sensation. Yaya Dub’s tweet had over 76,000 retweets and was viewed nearly 2.4 million times on Twitter.

 “We look forward to working with Twitter to make the Presidential debates more accessible to millions of Filipinos, and, on a larger scale, to increase voter participation and political transparency throughout the Presidential election this year,” Comelec chairman Juan Andres Bautista said in a statement.

Twitter is also bullish on the growth of video this year, which it foresees as becoming a more powerful content on the platform. A Nielsen survey conducted in January shows that 92 percent of respondents (1,004 people who have used Twitter on any device in the past 30 days in the Philippines) already watch videos on Twitter. Some 46 percent watch videos on Twitter every day.

As a prelude to bigger video moments, Twitter announced in January that live video broadcasts on Periscope, the live streaming app it bought last year, will be on autoplay when the link is shared on Twitter. Previously, only the link is visible.

Twitter is banking on the Philippines’ engaged audience to do even better this year. Data from the Nielsen survey showed that 69 percent of Twitter users engage every day; 51 percent tweet photos, 41 percent tweet videos. The top three cases cited for using Twitter include keeping up-to-date on the news (54 percent), staying connected with people they know (54 percent), and searching for information (52 percent).

Meanwhile, the three types of content most preferred were jokes or humor (54 percent), what people are thinking (52 percent), and socializing with friends (51 percent). Men were found to be more likely to tweet about news, sports, politics, but women will more likely tweet about celebrities, holidays, recent purchases. Some 84 percent also follow brands and companies while 83 percent follow friends and 74 percent follow celebrities.

“Our view is that Twitter is a mobile microphone,” said Jaitly. “If you are in the audience business, your goal is to grow and engage an audience. And our job is to ensure that in any country, the most important creators gain on Twitter and we win together. What I have to say is that I haven’t seen a country embrace Twitter the way the Philippines has.”

The Twitter executives from the US and the region were in town last week for their first press conference in Manila and to launch Twitter City (#TwitterCityPH), a temporary experiential space that shows how Twitter is the live connection to culture and Filipinos’ passions, at the Mind Museum.

Alfonsi said it was the first such installation in the Asia-Pacific and was patterned after a similar concept Twitter did at the Consumer Electronic Show (CES) in Las Vegas this year.

#TwitterCityPH comprises different buildings and interactive zones (such as a photo booth area #SelfieMuna, a classroom with the Twitter
#FlightSchool training, a Twitter
#Trending Frenzy Wall, an
#AlDub TV Booth, a basketball court, a
#FoodStrip, and
#PiliPinasDebates2016 podiums, to name a few) as well as city street signs, and local transportation allowing visitors to immerse themselves in local culture and discover facts about how Twitter is integrated into Filipinos’ daily lives.


THE MIND MUSEUM

Who We Are -The Mind Museum is the first world-class science museum in the Philippines. It is a P1 billion project built purely from private donations. The Mind Museum is a center for the public understanding of science, where science is fun, engaging and accessible to all. The Bonifacio Art Foundation, Inc. started planning for the project in 2007. The Mind Museum finally opened its doors to the public on 16 March 2012. This is the story of how we built it: The Mind Museum is a project of the non-profit Bonifacio Art Foundation, Inc. It is dedicated to providing an extraordinary educational experience that inspires the public understanding of science. To strengthen its commitment to lifelong science learning, The Mind Museum is a member of the Association of Science -Technology Centers and the Asia Pacific Network of Science & Technology Centres. READ MORE...CLICK URL TO GO INSIDE THE MUSEUM CLICK HERE: ...

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THE MIND MUSEUM - JOTAN23  February 22, 2012 by jotan23
Food, Travel and Living and everything else under the sun :)



THINGS TO DO IN THE PHILIPPINES: THE MIND MUSEUM in Bonifacio Global City, Taguig is the first world class Science Museum in the Philippines

Last Feb 21, 2012, we went to the sneak preview of THE MIND MUSEUM in Taguig, hosted by SONY PHILIPPINES. It was really nice to know that SONY has a global campaign of helping the young generation understand science and technology more.

SONY partnered with THE MIND MUSEUM to bring Science to life with the use of the latest Sony technologies and gadgets (VAIO touch screen TVs, Bravia LCD Television units, etc) Watch Science come alive as you walk and explore the museum.



This is really fun – just like the tunnels in “fun houses”

Sit or lay down near the projector inside the planetarium for a better view :)

Have you discovered what our 5th taste is?
It’s UMAMI – meaty flavor.

Life-size puzzles

Don’t forget to take a photo in the SHADOW BOX :)

FOR MORE PICTURES and INFO about THE MIND MUSEUM,
(what’s inside, how to go to the mind museum, ticket prices, tour schedules, etc)
please click on the link below:

FOR MUCH MORE -Interesting Things to do in the Philippines:
Visit THE MIND MUSEUM in Bonifacio Global City


Teaching Science To Kids: Have Fun at THE MIND MUSEUM
when traveling with kids to the Philippines – Bonifacio Global City, Taguig

FROM PHNO, Thank you very much for this page to https://jotan23.wordpress.com/about/


GMA NEWS NETWORK

See, hear, feel and taste science at The Mind Museum Published March 5, 2012 2:26pm By CARMELA G. LAPEÑA, GMA News

Summer weekends are often spent watching a movie, or taking a dip at the swimming pool—anything to cool down. For most kids, the two-month vacation means a welcome break from school—that is, if they aren't enrolled in workshops or summer classes.

Set to open on March 16, The Mind Museum in Taguig City offers an opportunity for families to spend time together doing what many progressive schools aim to achieve—learn while having fun. The 12,500-square-meter space has over 250 interactive exhibits, an outdoor Science-in-the-Park, and a Botanical Garden.

Visitors can walk through the Human Brain exhibit and see which areas light up when you sense, feel or think.

As a child, I loved going to the Philippine Science Centrum, which was then located at the University of the Philippines campus in Manila. With my dad as my museum guide, I would spend hours looking at the exhibits. Whenever we would visit the museum, it would be quiet and empty, and I always felt a bit like I was wandering around inside a church, and the exhibits were sacred objects.

The Science Centrum has since transferred to Riverbanks Center in Marikina City, to what seems to be a smaller space. Of course, it's also because I've grown quite a bit in the past two decades.

Returning to old museums is always somewhat disappointing. Not surprisingly, the actual visits never live up to expectations, which are admittedly unrealistic given the nostalgia that comes with returning to childhood haunts. So I was very excited, to say the least, when I heard about The Mind Museum.

 

Spaceship structure

The excitement only grew as I saw the museum slowly take shape. Designed by Lor Calma & Partners architect Ed Calma, the massive building looks like a spaceship.

READ MORE...

Although futuristic, the look was inspired by cellular growth and structures, which is one of the many topics featured inside the museum. The structure itself is an exhibit, with its solar reflective exterior, natural wind ventilation and rainwater flow drainage.

Project proponent Bonifacio Art Foundation, Inc. says the objective is for visitors to learn some practical applications of environmental sustainability. This, of course, is apart from the main objective, which is to open minds to appreciate and support the sciences.

Saying a science museum is essential for our nation to help address the significant gap in its math and science education, The Mind Museum explains it will not be a substitute for schools, but rather a way to help breed scientific literacy.

At the pre-launch reception on December 15 last year, President Benigno Aquino III said in his speech delivered by Vice President Jejomar Binay that The Mind Museum promises to be an important resource for science education.

"Learning is always beneficial, but it becomes especially rewarding when it has something to do with the things going on around us... The more we learn, the more we want to learn, the more we feel an attraction to the answers and further questions that lie ahead, ultimately leading us toward a brighter future," Aquino said.


The Light Bridge connects the Atom Gallery to the Universe Gallery.

Unique

The Mind Museum isn't the first and only science museum in the country, but it is unique in the sense that it is the result of a close collaboration between the arts and sciences.

Many of the exhibits are original, and were designed by Filipino artists, scientists and engineers, including faculty and designers from the College of Fine Arts of the University of the Philippines and the University of Sto. Tomas.

Visitors are allowed to explore the museum at their own pace, but there are Mind Movers around who can give additional information as well as answer questions about the exhibits. Not your average museum guides, the Mind Movers are mostly science teachers who are trained so that they can explain even the complicated concepts to the visitors, whether they're 6 or 60 years old.


Memorizing the periodic table of elements is easier with familiar objects representing each element.

When planning a trip to the museum, it's best to be prepared for a lot of walking. The Mind Museum has five galleries, designed to focus on the Universe, Earth, Life, the Atom, and Technology.

After spending at least a couple of hours exploring the museum, you can expect to know who Jethro Tull is, as well as how to create your own carbon compound models.

Not all exhibits are for everyone, and kids will probably gravitate toward the games.

The 40-foot T.rex skeletal exhibit, cast from real fossils, is a sure hit, as well as the timeline of hominid evolution, which features models created with painstaking attention to detail, as the hairs were attached one by one.


The Human Story shows evolution from australopithecine "Lucy" to Homo Sapiens.

The mini planetarium called the Spaceshell was another favorite, because lying down on memory foam while "gazing" is irresistible, especially after hours of walking.

A few days before the museum's opening, a number of exhibits were still under construction. It was also a bit dark, making it difficult to read some of the exhibit captions. We also thought that it might be good to have the captions in Filipino and not just in English.

Despite these, we were so engrossed in the experience that we didn't realize the afternoon had come and gone. There was so much to read, look at, listen to, touch, and even smell.

Even three hours weren't enough to really appreciate all the pieces. Fortunately, it's the kind of museum that even the kids will want to visit over and over again. –KG, GMA News

The Mind Museum is at J.Y. Campos Park, 3rd Avenue, Bonifacio Global City, Taguig. Operating hours are 9 a.m. to 9 p.m. from Tuesday to Sunday starting March 16.

For more information, visit http://www.themindmuseum.org .

Photos courtesy of The Mind Museum


Chief News Editor: Sol Jose Vanzi
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