GOOGLE HELPS OFWs CONNECT WITH THEIR FAMILIES THIS YULETIDE SEASON 

In this season of love and giving, nothing should stand in the way of keeping families together, no matter the distance. Google Philippines launched a campaign that will help overseas Filipino workers (OFWs) and their families sustain and enrich their relationships despite physical barriers and through digital ways. ”Balikbayan” strives to enable Filipino families and communities to ‘share the everyday’ through platforms and information that connect them with one another. The campaign uses several components to support Filipino communities around the world, strengthen their ties with the families they left in the Philippines, and prepare soon-to-be OFWs as they set out for their overseas career paths.

Why Google launched 'Balikbayan' campaign for OFWs  

PHOTO: Google Philippines Country Marketing Manager Ryan Morales and Blas Ople Center President Susan Ople. Photos by Jonathan Cellona for ABS-CBNnews.com MANILA - A website tailored for Overseas Filipino Workers (OFWs) and their families in the Philippines was launched by Google earlier this week. During a round table with the media on Thursday, Google Philippines Country Marketing Manager Ryan Morales revealed the campaign was triggered by an increasing trend of OFWs looking for more ways to connect with families and friends back home. Google worked with the Blas Ople Center to further understand what kinds of online tools OFWs need. READ FULL REPORT...

WATCH VIDEO: Google's touching ad on OFWs

MANILA – Google Philippines has released a touching video dedicated to overseas Filipino workers (OFWs) who will not be able to visit the Philippines this Christmas, as well as their families and friends back home. A child can be heard singing Basil Valdez’s “You” as snippets of muted conversation between OFWs and their loved ones in the Philippines are shown in Google Philippines’ video, which is titled “Miss Nothing.” The video is part of Google Philippines’ “Balikbayan” campaign, which aims to enable Filipino families and communities “share the everyday” through the website’s various services, from social media and messaging to search engines, videos, maps and news. FULL EMBEDDED VIDEO BELOW...


READ FULL MEDIA REPORTS:

Google helps OFWs connect with their families this Yuletide season

DECEMBER 29, 2014 (PHILSTAR)  In this season of love and giving, nothing should stand in the way of keeping families together, no matter the distance.

Google Philippines launched a campaign that will help overseas Filipino workers (OFWs) and their families sustain and enrich their relationships despite physical barriers and through digital ways. ”Balikbayan” strives to enable Filipino families and communities to ‘share the everyday’ through platforms and information that connect them with one another.

The campaign uses several components to support Filipino communities around the world, strengthen their ties with the families they left in the Philippines, and prepare soon-to-be OFWs as they set out for their overseas career paths.

Netizens can visit g.co/balikbayan to know how Google tools such as Hangouts, Maps, and Search can augment their needs for a highly-interactive messaging platform, accurate information, and relevant news. For new settlers abroad, arming yourself with the right information when you need them will aid in familiarizing yourself with the new culture and landscape.

To foster learning, simultaneous workshops will be held in Manila, Singapore, Hong Kong, and Kuala Lumpur, where users will be introduced to the Google tools. They can also visit OFW Circle, a Google+ Community where OFWs can meet, exchange information, and be part of the thriving global Filipino online community.

“Christmas is the most important celebration of the year for many Filipinos and its essence lies in precious moments shared with the family. Though technology helps bridge the distance, OFW families still yearn for some normality, like having their loved ones closer to home. In this project, we provide the opportunity for families to come together in one hub, regardless of their actual location, and share memories seamlessly, like they’re never apart,” said Ryan Morales, Google Philippines country marketing manager.


FROM ABS-CBN

Why Google launched 'Balikbayan' campaign for OFWs by Fidea Encarnacion, ABS-CBNnews.com Posted at 12/18/2014 4:34 PM | Updated as of 12/18/2014 5:14 PM


Google Philippines Country Marketing Manager Ryan Morales and Blas Ople Center President Susan Ople. Photos by Jonathan Cellona for ABS-CBNnews.com

MANILA - A website tailored for Overseas Filipino Workers (OFWs) and their families in the Philippines was launched by Google earlier this week.

During a round table with the media on Thursday, Google Philippines Country Marketing Manager Ryan Morales revealed the campaign was triggered by an increasing trend of OFWs looking for more ways to connect with families and friends back home.

Google worked with the Blas Ople Center to further understand what kinds of online tools OFWs need.

"Although OFWs have been around for a long time, the online community is still very young, and we're looking into having this as one of the tools that they [use]," he said.

"We've heard mothers that tell their sons, 'Alam mo anak, pagdating mo sa bahay, i-on mo lang yung tablet mo tapos ilagay mo lang sa kusina... just put it there so I can see what's happening in the background'."

Morales said that according to surveys conducted, Filipinos value communication the most, ranking higher than money and other concerns or factors.

"We've looked at surveys and we've looked at data and the number one thing that Filipinos look for beyond money, beyond anything, is to still remain connected and close with their families and friends back home," he said.

'Balikbayan' Google page


Google Philippines Country Marketing Manager Ryan Morales and Blas Ople Center President Susan Ople. Photos by Jonathan Cellona for ABS-CBNnews.com

The "Balikbayan" campaign, which can be accessed at g.co/balikbayan, has three main sections: 'Explore,' 'Share,' and 'Get Ready.'

The first section, 'Explore,' contains a special feature called the 'OFW Circle' where content such as news and tips can be accessed.

The section also has a special Youtube playlist that features trending videos in the Philippines.

The second section, 'Share,' focuses on what Filipinos mostly seek and use. It includes Google Hangouts, Drive, Street View for Maps, and Photos.

Lastly, the 'Get Ready' section provides more simple tools such as 'Current Time,' 'Weather,' 'News,' 'Language,' 'Currency Exchange,' and general search.

Blas Ople Center President Susan Ople said that these sections have proven to be useful, especially for those who are on the process of planning a new life abroad.

"Those of us in the NGO sector see the value of having this website where we can just direct those about to leave and their families here to the Balikbayan website, [so] they can see and visualize --andito yung embassy, andito yung simbahan," she said.

With the website, OFWs, as well as their families, are given an idea of how living in another is like.

"A lot of them leave the country without basic research on where they're going... It drives the message that migration is a very difficult and major life choice, and you have to prepare for it," Ople shared.

Google Philippines launched the "Balikbayan" website on Monday.

The campaign included the subsequent release of its promotional video, 'Miss Nothing' which shows how the site will be able able to help OFWs keep in touch with their loved ones in the Philippines.


WATCH: Google's touching ad on OFWs ABS-CBNnews.com Posted at 12/16/2014 1:21 PM

MANILA – Google Philippines has released a touching video dedicated to overseas Filipino workers (OFWs) who will not be able to visit the Philippines this Christmas, as well as their families and friends back home.

A child can be heard singing Basil Valdez’s “You” as snippets of muted conversation between OFWs and their loved ones in the Philippines are shown in Google Philippines’ video, which is titled “Miss Nothing.”

The video is part of Google Philippines’ “Balikbayan” campaign, which aims to enable Filipino families and communities “share the everyday” through the website’s various services, from social media and messaging to search engines, videos, maps and news.

 
VIDEO URL: https://www.youtube.com/watch?v=Gx3YmAGU3l4


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