BEYOND COLLAGEN: JAPAN'S BEAUTY, LONGEVITY SECRET



MANILA, JANUARY 21,
2013 (PHILSTAR) MANILA, Philippines - Collagen is the major protein in the human body — approximately one quarter of the protein in the body is composed of collagen.

Yes, collagen comprises 70 percent of human skin. It is among the nutritive substances which the body needs to stay youthful and healthy, which Fine Hyaluron & Collagen contains in the highest possible content among brands available in the Philippines.

Check this out: while Fine HC has all of 5,250 mg of collagen, this is just the tip of the iceberg. Fine Hyaluron & Collagen, produced by an ISO-9001-certified 38-year-old leading neutraceutical company in Japan, which is “Organic JAS Certified,” also offers in every sachet all of these other vital substances: hyaluronic acid and elastin, which when combined with collagen, give synergistic benefits to the general wellbeing of the skin.

The body naturally produces both hyaluronic acid in the same way that it produces collagen, but as a person ages, his or her body’s capability to produce such substances decreases, thus the need for supplementation.

Fine Co.’s Philippine subsidiary managing director, licensed pharmacist Imelda Tesalona, RPh, says, “Each sachet contains 60 mg of hyaluronic acid, which nourishes and hydrates the skin, tissue joints, and the eyes; 50 percent of hyaluronic acid in the body resides in the skin. Aside from hyaluronic acid, each sachet also contains 15 mg of elastin to keep the signs of aging at bay.”

She adds: “Elastin, a protein which works with collagen, giving synergistic effect on elasticity and flexibility of the skin, allows the skin to ‘spring back’ into place when stretched, so skin stays resilient and firm.”

But these are not all: every Fine HC also has Pearl Coix (Hatomugi) — about 450 mg of this. According to Tesalona, Pearl Coix is an extract that has been used for over 30 years in Japan as a detoxifier and beauty supplement for clear, fair, and luminous skin.

“Fine HC also contains 100 mg of vitamin C and 45 mg of biotin. Vitamin C is a potent antioxidant, which is indispensable in the production of collagen, while biotin is useful in maintaining the health of the skin, hair, and nails.”

“Truly, the effect of Fine Hyaluron & Collagen goes beyond skin deep, and its nutritive value goes beyond collagen,” Tesalona says.

“All the substances added to its relatively high-dose and proven-potent collagen, are rendered in powdered form that can be mixed with food or any beverage without creating unsavory taste,” she adds.

This potent beautifying supplement, which promotes health and vitality, also enhances longevity and helps spare its user from pains and other bodily symptoms associated with aging.

The good news is that this product, dubbed in Japan as “edible cosmetic,” is available in the Philippines at all Watsons stores nationwide, so supply will not be a problem.

“Watsons has asked Fine Co. not to get any other local distribution outlet which is its direct competitor. We at Fine consider it a complement that a ubiquitous and prestigious store like Watsons has deemed it necessary to ask Fine for exclusivity within its category as a distributor,” Tesalona says.

“This implies that Fine HC is most promising as a product and that Fine is bankable as a brand,” she adds.


Chief News Editor: Sol Jose Vanzi

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