A REVIEW Hands-on: Facebook+SKYPE Video Calling vs. Google+Hangout

CANADA, JULY 11, 2011 (COMPUTERWORLD REVIEWBy Preston Gralla - The two social networking services have come out fighting; their main weapon may be video chat. 

Once you've got the plug-in installed, making a Facebook video call is exceptionally easy.

The Google-Facebook rivalry has intensified in the past several days. Last week, Google announced the limited launch of its new Google+ social network, including a video chat feature called Hangouts. Then, yesterday, Facebook launched its new Video Calling feature, powered by Skype. Clearly, social networking and video chat are now joined at the hip.

Which video chat service is better, and who should use which one? I put both Facebook Video Calling and Google+ Hangout through their paces and found that they both have their pros and cons.

Facebook's video chat is currently more stable, requires fewer system resources, and has higher-quality video and audio. On the other hand, Google+ Hangout is a more fully featured application, clearly designed for group video chat. Those who have made it into Google+ may find it buggy, but in the long run, Hangout could prove to be more useful than Facebook's video feature.

Facebook Video Calling Facebook's new Video Calling service is powered by Skype; perhaps because of that, it's simple and straightforward to use. You'll first need to download a plug-in by going to www.facebook.com/videocalling, clicking on the Get Started button, then on the Setup button. At that point, you'll download and install a Java plug-in.

You don't, however, necessarily need to head there first. When you receive or try to make your first video call, you'll be prompted to install the plug-in. I found this out because when I tried going to www.facebook.com/videocalling on my MacBook Air, I received an error message. However, when I tried just clicking the video icon in Facebook chat to make a video call, the plug-in installed with no problems.

Once you've got the plug-in installed, making a video call is exceptionally easy. Look at the list of your friends (in the lower right-hand corner of your Facebook page) who are currently available on Facebook chat. Double-click a name, and you'll see there's a new icon at the top of the chat screen -- a small video camera. Click it to send an invitation for that person to participate in a video chat. They'll receive a pop-up notification to a video chat, and if they don't have the plug-in installed, they'll be prompted to install it.

I found the video and sound quality of video calling in Facebook to be quite good -- there was little, if any, video lag, and the sound came through crisp and clear with no delay. This shouldn't be a surprise; Skype has been around for a while, and so it has had time to iron out any video or audio bugs.

Using video chat is simple and straightforward -- just look at the camera and talk. As with most chat apps, the video of the person with whom you're chatting takes up most of the screen, and you see a small thumbnail of your own video in a corner of the screen. You can move the video chat screen around your display and resize it as well.

Ready to sign off? Just put your cursor anywhere in the video window, and a small labeled button will invite you to end the session.

One drawback to Facebook's video chat is that it's designed for one-on-one only. If you try to connect to a Facebook user already involved in a video chat, you'll be told that they're not available; you can leave a video message if you like.

All in all, there's nothing earthshaking about the capabilities of the new video chat feature, other than you can now easily chat with your friends, even if you or they don't have Skype. Its importance is its ease of use for Facebook users, not the depth of its feature set.

Google+ Hangout

Google+ Hangout is more fully featured than Facebook Video Calling -- to begin with, it's designed primarily for group chats rather than one-on-one talks -- but, possibly because it's a beta, it's still got a few wrinkles to iron out.

As with Facebook, if you haven't used Hangout before, you'll be prompted to install a plug-in the first time you click on the "Start a hangout" button. Once it's installed, you're ready to go. Creating a Hangout is as simple as pressing the Start a hangout button on the right side of your main "stream" page (in Google+, your stream is the comments and notifications you get from everyone else). A separate video window then opens -- this is your "hangout."

Google+ Hangout is designed primarily for
group chats rather than one-on-one talks.

As with the streams in Google+, you need to keep in mind whom you want to invite to your Hangout -- and that depends on which circle(s) you choose. As I described in my recent review, Google+ is based on the idea of circles -- you group friends, family, co-workers and acquaintances into separate circles, so that it's easy to determine what kinds of information you want to share with each of those different groups.

You can create a Hangout for a single circle, multiple circles, or all your circles. Just as with the rest of Google+, the Hangout feature is designed to put you in charge. So if you're viewing all comments and notifications from your Family circle, for example, and you click "Start a hangout," only people in your Family circle will see that you've started a hangout and only they can participate. If you are viewing the stream that shows comments and notifications from all circles, everyone in all of your circles will see that you've started a Hangout and can participate. (You can have a video chat with up to 10 people.)

Social networking Visual tour: 10 Google+ tips for beginnersElgan: How Google+ ends social networking fatiguePrivacy experts praise Google+ rollout so farGoogle: Business version of Google+ is comingHands-on: Facebook Video Calling vs. Google+ HangoutGoogle+ invites re-open to double user baseGoogle vs. Facebook by the numbersFacebook fires back at Google+ challengeGoogle dealing with privacy bugs in Google+What 'awesome' thing will Facebook launch Wednesday? More in our Internet Center You can change who you want to invite. After the video window opens, you have a chance to switch which circles will get the notice that there's a Hangout by removing the existing circle(s) and adding others. (So, for example, you can remove the Family circle and replace it with your Work circle instead.) You can also add individual invitations by simply typing in the names of those you want to invite (assuming, of course, that they're members of Google+).

The Hangout pop-out window is larger than the one that appears for Facebook Video Calling. You see a large video of the person to whom you're talking in the main part of the screen. Across the bottom of the screen, there are thumbnails of everyone in the chat, including you.

When more than two people participate in a Hangout, the large image shows whoever is talking -- Hangout chooses which person will be center stage depending on audio feedback. If several people talk at the same time, the video goes back and forth from one to another.

Hangout requires a substantial amount of system resources; on my MacBook Air, it slowed all my other apps considerably and crashed once. One person with whom I was chatting tried to use a netbook, but it continually crashed, and she had to switch to a more powerful system. (She had no trouble using the netbook with Facebook's video chat.)

In addition, during my first session with Hangout, I found both the video and audio to be quite problematic. At times, the video lag was so bad that it looked like a series of still images. Audio would cut in and out rather than be a steady stream. I also experienced an odd audio problem -- at times, a few seconds after I would speak, I would hear my voice coming to me in the background from the person with whom I was chatting.

However, in a subsequent Hangout, in which three people participated, I experienced no problems with the audio. The video was better as well. The thumbnails at the bottom of the screen were crisp, although the main video at the top was coarse and at times pixelated. There were no crashes. It's not clear why the second session went so much more smoothly than the first.

Google+ offers a number of interesting features with Hangout. You can text-chat while you video-chat, and you can also mute your audio and video. And if you're tired of talking to each other, you can watch a video: Hangout also has a YouTube button that gives all participants the ability to watch the same YouTube video. It appears on the main video window, with everyone's thumbnails still below it; once the YouTube video starts, everyone's audio is temporarily muted so they can hear it. If you want to talk with others while you're watching a YouTube video, there is a button that will let you do so (but you have "hold it down" -- as soon as it's released, the mute goes back into effect).

There's also a Settings button that detects your audio and video devices and lets you change them, and helps you troubleshoot potential video and audio problems.

The bottom line Facebook Video Calling is a useful addition to the world's biggest social networking service, and because of its simplicity and lack of video and audio issues, it will likely be heavily used. Google+ Hangout, on the other hand, is only available to a small number of testers right now and is somewhat buggy. But it's a far more powerful video chat tool and in the long run may be more useful than Facebook's service.

Keith Shaw shows you the steps needed to make a
video call within Facebook.

Click here to See Hands On- Facebook Video Chat With Skype Slideshow >

 Preston Gralla is a contributing editor for Computerworld.com and the author of more than 35 books, including How the Internet Works (Que, 2006).

Read more about Web 2.0 and Web Apps in Computerworld's Web 2.0 and Web Apps Topic Center.

Google vs. Facebook by the numbers

As the two Internet heavyweights are poised to battle it out in the social networking arena, how do the companies stack up? A look at some data. By Sharon Machlis July 7, 2011 06:00 AM ET28

With its still-in-limited-field-test social network Google+, Google looks poised to challenge Facebook head-on in the increasingly important social media space. Some analysts give the edge to Facebook with its large head start -- the company claims more than half a billion active users worldwide, half of whom log onto the site each day. Other pundits point to Google's large number of users across multiple products along with its engineering prowess as factors making it a formidable challenger.

How do the companies stack up head to head? Here's a look at some of the available statistics.


SOURCE: The Nielsen Company

Google has a clear edge globally, according to ComScore Data Mine: Google reached a billion unique visitors worldwide in May, while Facebook rang in at 713.6 million.

Source: The Nielsen CompanyGoogle's lead is narrower in the U.S., where it had 155 million unique visitors from desktop and laptop computers in May compared with Facebook's 140 million, the Nielsen Company reported. The Nielsen survey does not include mobile devices.

Facebook had a huge lead in time spent per person: more than 6 hours vs. an hour and 20 minutes.

However, Facebook users have been fairly unhappy with the social media site. Last year, it scored "in the bottom 5% of all measured private sector companies and in the same range as airlines and cable companies, two perennially low-scoring industries with terrible customer satisfaction," according to the July 2010 American Customer Satisfaction Index (ACSI) E-Business Report. Google's score of 80 (out of 100) was substantially higher than Facebook's 64. New data should be coming out sometime this month.

Bottom line: Google is still the Internet's leading brand in terms of number of users. Facebook has an enormous base of regular users who spend a considerable amount of time on its site -- much more time than on Google. However, Facebook's users were not particularly happy with their experience last year. It will be interesting to see whether Facebook's customer satisfaction scores come in higher in this year's ACSI.

Revenues Google's revenues are fairly straightforward, since as a public company it must report such data each quarter. Facebook's are less clear, since it is still privately held. According to one estimate reported by The Wall Street Journal, Facebook had $1.86 billion in ad revenue last year and should top $4 billion this year. Google reported $29.3 billion in overall revenues last year (not just from ads).

Source: eMarketereMarketer estimates that Google had 38.5% of the online advertising market last year vs. 4.6% for Facebook. The research firm estimates that Facebook's share will grow to 7% this year compared with 40.8% for Google.

Bottom line: Google is considerably larger than Facebook in revenue and still growing, but Facebook looks to be expanding much faster.

Employees This is a particularly tough metric, as Facebook doesn't release that data. The latest estimate, from an in-depth profile of chief operating officer Sheryl Sandberg in the current issue of The New Yorker, came in at 2,500 employees. That's close to double the estimates reported for early 2010. Google reported 24,400 employees at the end of last year, up from 19,835 in 2009.

Bottom line: As with revenue, Google's employee count is substantially higher than Facebook's, but Facebook appears to be growing more rapidly.

Conclusion Many other factors will come into play to determine whether Google+ can successfully challenge Facebook in the social media arena, including the appeal of the new service and whether people are willing to leave an established network where they already have numerous connections.

Google is well positioned as an Internet brand with better customer satisfaction than Facebook, and is a larger company with more internal resources. However, Facebook is a high-growth company that's likely on the verge of a public stock offering, meaning it has access both to a great deal of investor cash and top-flight employees hoping to cash in on that growth.

The most likely winner? Social media users, who will benefit from two strong companies battling to improve their products to either keep or win over customers.

Mari Keefe helped gather data for this analysis.

Sharon Machlis is online managing editor at Computerworld. Her e-mail address is smachlis@computerworld.com. You can follow her on Twitter @sharon000, on Facebook or by subscribing to her RSS feeds: articles | blogs .

Chief News Editor: Sol Jose Vanzi

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