(STAR) The dynamic rise of Sta. Rosa in Laguna as a highly-industrialized city is set to reach extraordinary heights in the coming years as another important project sets the stage for further growth in the field of real estate development.

Eton City, a ground-breaking, multi-billion peso development from the country’s fastest growing real estate company, Eton Properties Philippines, Inc. (EPPI), is being touted as “the Makati of the South” with industry observers and investors eyeing the brilliant potentials of this integrated ideally-located mixed use township project.

Occupying close to 1,000 hectares of prime land in Sta. Rosa, Laguna, Eton City will emerge on an expanse that straddles both sides of the South Luzon Expressway, right at the entrance of the existing Eton City interchange. This ambitious development is foreseen to further spur growth in the industrial, commercial and residential components of the area where the project would be established.

The development of Eton City is being highly anticipated by the local community as well as the entire province. Rep. Danilo Ramon “Dan” S. Fernandez, (1st district, Laguna) which includes Sta. Rosa City and the towns of Biñan and San Pedro, has declared his support for Eton City, citing his positive outlook on the project.

“I share the same vision with Eton Properties in turning Sta. Rosa into a high-class, urbanized city. The progress of a city always extends to development within the district, making the whole area attractive to investors. And of course, once more investors come, the economy of the area will thrive and the welfare of the people improves with the creation of employment and livelihood opportunities,” Fernandez said.

As a legislator, Fernandez said that his policies include drafting laws and formulating programs that can contribute to the progressive development of his district as well as protection of investors in the area. His advocacies, however, always redound to the grassroots level. One of his projects involves scholarship grants and employment assistance among citizens who can work as skilled employees of the various multinational corporations currently operating in Sta. Rosa.

As Manila’s next-door neighbor, the first district of Laguna also offers a strategic location that is readily accessible via the South Luzon Expressway. Sta. Rosa thus emerges as the next viable area for land development especially with Mega Manila already reeling from the effects of urban congestion. “Companies and investors have a mentality of moving south with Manila already saturated,” Fernandez said.

The congressman identified Sta. Rosa’s comprehensive land use program as one of its most attractive attributes as a prime center for industrial estates, large-scale firms and multinational companies, commercial centers and first-class housing projects.

As a former vice governor of Laguna, Fernandez was involved in approval of the said zoning plan that efficiently organized specific areas of the city to make them conducive for industrial, residential and commercial growth.

“The first district of Laguna offers them various advantages such as a pleasant climate and idyllic terrain, not to mention the friendly nature of the locals, which continue to entice investors and re-locators,” the congressman added.

Congressman Fernandez is also buoyant about the tourism prospects that can be generated once Eton City is completed. “I believe Eton City can emerge as the center of Laguna once it is fully operational, especially with its very impressive masterplan that is sure to attract more visitors to our area. From there, we expect our district to become a self-sustaining and highly productive community.”

Eton City’s first component is the South Lake Village – the country’s first master-planned development covering about 78 hectares with 18 exclusive islands surrounded by a 35-hectare man-made lake. Each island, approximately one hectare in size, will have 6 to 12 high-end residential lots of about 1,000 square meters each.

The world-class development masterplan for Eton City also includes a golf village with 18-hole championship course, a high-end residential enclave and a 100-hectare central business district that will have medium-rise office buildings for BPOs and retail establishments, shopping malls, hotels and condominiums.

EPPI is the global real estate brand of the Lucio Tan Group, one of the Philippines’ biggest and well-established business conglomerates. A prestige property development company, EPPI specializes in high-end and middle-income luxury residences, state-of-the-art information technology (IT) and business process outsourcing (BPO) office developments, and township projects. EPPI is backed by the impressive track record of its counterpart, Eton Properties Limited in Hongkong and mainland China and is now well on its way to becoming one of the country’s leading property developers.

Chief News Editor: Sol Jose Vanzi

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