MANILA, MARCH 21, 2008 (STAR) Picture Makati as a barren land, without the skyscrapers and devoid of any commercial activities. Indeed, to the twenty-something residents of this cosmopolitan hub, it’s hard to imagine Makati as anything over than what it is now: the Central Business District of the Philippines.

In the 1500’s, when the Conquistadors (Spanish explorers) dismissed it as a “worthless swamp land”, the property was sold from one owner to the next, until the sprawling raw land was inexorably tied to a famous name.

Recognizing the expanse of undeveloped of property as an opportunity to define a more cultivated way of life for Filipinos, the company now prominently known as Ayala Land began to shape the cultural and industrial landscape of Makati as we now know it. By the 1950’s, with infrastructure and developments rising steadily, Makati became a showcase of urban development and a testimony of Ayala Land’s forward thinking.

The city that Ayala Land built

Makati was envisioned to develop into an integrated residential and business community networked by prominent cities that were, at the time, the country’s central business hubs. It began with the development of Forbes Park, which drove other residential communities to be built in Makati that eventually led to the city’s evolution as a distinctly sophisticated urban setting.

Eventually, Ayala Land pioneered a new approach to leisure by fusing the concept of shopping and entertainment. Signaling a new era in commercial development was the establishment of the first commercial center in 1956 which offered diverse retail and dining destinations. The district’s business arena began to take form in the 1970’s when Ayala Avenue, then flanked by mid-rise office structures began to draw giant companies and financial institutions that earned Makati as one of the most coveted addresses in the country.

The confluence of innovation and modernism Makati has exhibited gave it the distinction of being the region’s only privately developed urban settlement that grew to become the Philippine’s commercial and financial capital. It also paved the way for real estate developers to create some of the most premium residential landmarks in the country.

Defining communities through innovation

Ayala Land’s commitment to redefine people’s lifestyles is best illustrated in its continuing endeavor to offer city-dwellers homes and venues that encompass the diversity of the Filipinos’ needs. The epitome of this is Legazpi Village, recognized for its unique blend of residential and commercial destinations. Recognizing this favorable environment prompted Community Innovations – Ayala Land’s standard bearer for innovation – to build residential milestones like The Columns Legazpi Village (TCLV) to make most out of the location’s bohemian charm and use its strategic location at the heart of Makati’s booming commercial, lifestyle and business district.

Community Innovations’ avant-garde thinking anchored on Ayala Land’s culture of excellence perfectly exemplified through TCLV served as a catalyst that elevated the status of Legazpi Village as one of the most upscale residential landscape in Makati. It is through their understanding of what urban living is all about that ensures their future communities will always be in the thick of Legazpi Village’s colorful landscape that satisfies the need of urban achievers.

Chief News Editor: Sol Jose Vanzi

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