PINOYS  ON  THE  GLOBAL  ANIMATION  MAP

MANILA, March 25, 2006
 (STAR) The Philippine animation industry may still be in the development stage but Filipino animators, graphic artists and digital media specialists have gone a long way in proving how world-class their work can be.

Known to be intimately familiar with Western humor and nuances, these professionals have become the preferred partners in rendering artwork for entertainment giants like Warner Brothers, Cartoon Network, HBO, Marvel Comics and even the Japanese-produced animé.

The rapidly increasing demand for skilled animators has opened numerous opportunities for Filipinos to work on large-scale, internationally released animation projects.

There’s Ronnie del Carmen, an artistic supervisor at Dreamworks Studios, whose works include The Prince of Egypt and The Road to El Dorado; Virginia Cruz and Nelson Bohol, members of Pixar’s animation team for Finding Nemo; and Ralph Fernan, an animator for Disney’s Chicken Little.

Asia-Pacific countries, ours included, have emerged as a favorite destination for offshore content development for major studios.

Interest has picked up on our shores as well with studios going into original content production for TV and film, targeting the domestic and regional markets. If the recently concluded Manila Film Festival is any indication, then the fledging digital movement is, indeed, making headway in the local movie industry and it logically follows that the need for digital artists will continue to rise.

At present, the Philippines reportedly accounts for a 30 percent share of animation work in the Asia-Pacific and this is projected to grow to 70 percent or more through professional training.

The trend shows no signs of letting up, so if the country wants to get a larger slice of the pie, it should step up efforts of harnessing digital animation know-how among its creative and visual artists.

"The industry presents a wealth of potential for Filipino artists," says Asiadigita director Ariel Javines. "And we aren’t just talking about film or television features. The country is also a major hub for Web development, computer graphics and design, mobile applications, and advertising – all great job prospects for our artists."

"Appropriate education and training is a must-have to get these jobs and that’s precisely why we set up Asiadigita. To prepare budding animators and digital media artists and equip them with everything they need to make it in the industry," Javines adds.

Asiadigita is one of the fastest-growing training schools in the Philippines for popular digital applications such as 3D animation, broadcast design, Web development, visual effects, and gaming.

As a complete learning and resource center, it provides students with real-world skills that are a standard in the animation industry and outfits homegrown talents with the required tools for being animators (script to screen), and producers (concept to final work) with the right process and pipeline.

The school’s commitment to quality education has led to a wide array of course offerings tailored to provide a working knowledge of the various industry aspects and designed to cover crucial topics that others may overlook.

The center’s faculty members are among the veterans in digital content creation. These industry practitioners ensure that students gain inspiring ideas, invaluable insights and learn the approaches appropriate for each project or exercise.

Javines says, "We know what sets of skills the industry seeks in a student reel, and addresses that by giving the students both the aesthetic and technical proficiency to come up with outputs that meet almost every employer’s expectation."

For inquiries, call 884-2907, e-mail to inquiry@asiadigita.com or log on to www.asiadigita.com. Or visit the Asiadigita office at Unit B3, Bldg. B, 2nd floor, Karrivin Plaza, 2316 Don Chino Roces Avenue (formerly Pasong Tamo Extension), Makati City.


Chief News Editor: Sol Jose Vanzi

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