EYEING  OFW-FRANCHISES

MANILA, February 7, 2005 (STAR) By Carla Paras-Sison  -  Since last year, Cater King Food Corp. has come up with two business models targeting overseas Filipino workers as partners. These are a cart operation called Lugawan ni Juan and a kiosk operation called GK Merienda Express.

"The new models are ideal for OFWs who do not yet have the confidence to operate businesses from their places of work abroad. Franchising is a better investment option for OFWs than opening a sari-sari store or buying a taxi. The franchisor becomes the OFW’s partner. We want him to succeed," said president Teresa Dula Laurel.

Cater King is a member of the Association of Filipino Franchisers, Inc., which has an OFW reintegration program. This year, AFFI will go on an international roadshow to push the program in Japan, Dubai, and Saudi Arabia.

Streamlined menus

Investment for Cater King’s cart operation is P300,000; the kiosk, P450,000. The investment is inclusive of the cart or kiosk, equipment, and operating capital.

"The menus of the new business models have been streamlined although the core menus remain variants of the 11-year-old Goto King. For example, Lugawan ni Juan will serve congee or lugaw just like Goto King but will use the cheaper pork instead of tripe or goto to bring down its prices. GK Merienda Express will offer smaller servings than Goto King," said Laurel.

With a second commissary in Cebu, the company’s franchising program is now open to investors throughout the country..

"For those who just want to start a business to see for themselves if being an entrepreneur is their cup of tea, the best way is to start small," said Laurel.


Reported by: Sol Jose Vanzi

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