MOBILE  COMMERCE  TO  SUCCEED  IN  RP,  SAYS  GLOBE  EXEC

MANILA, December 6, 2004 (STAR) Business movers are taking note of the upsurge of mobile commerce in the country. At the first mobile wireless industry forum held recently at the Hotel Intercontinental, industry experts, stakeholders, policy-makers and representatives of various sectors gathered together to discuss key issues and trends in the development of m-commerce in the Philippines.

Organized by the Philippine Internet Commerce Society, a private sector advocate of electronic commerce, the forum was part of the 3rd National e-Commerce Congress and Exhibit, which pursued the theme "Mobile and E-Commerce Meet – The Winning Formula."

Ferdz de la Cruz, wireless business head of Globe Telecom, was among the panelists who addressed questions about the state and direction of the telecommunications industry and its potential to maximize government programs, business models and consumer concerns.

"I believe m-commerce has the capacity to succeed in the Philippines," said De la Cruz, adding that existing value transfer transactions are embraced by all market segments and have paved the way for a ready-made m-commerce platform.

De la Cruz cited Globe’s latest offering, the mobile wallet service G-Cash, as an example of a flexible m-commerce business model.

G-Cash is a simple and comprehensive integrated payment system that facilitates the three major cash transactions Filipinos engage in today: purchase and payments, phone-to-phone or P2P money transfer, and domestic and international remittances.

"G-Cash is tailor-fit to the Filipino consumer’s needs," De la Cruz said.

The forum proceedings were moderated by Makati Business Club executive director Bill Luz who noted that the country is well on its way to becoming a global applications development hub.

Luz said the challenge for the industry is to develop more technologies that would help socio-economic sectors and serve as tools for national development.

Previously, G-Cash was introduced to a special forum of Ayala Corp. merchants and suppliers. Joey Mendoza, president of G-Xchange Inc., a wholly owned subsidiary of Globe Telecom, stressed the business-building benefits of the new category of service to its partners.

G-Cash complements current and new m-commerce business development opportunities, providing traditional businesses with an additional point of presence outside current channels, such as delivery services, thus reaching a wider base of consumers who may not have access to existing financial services.

G-Cash is based on an open system platform, making it easy for partner corporations and establishments to easily integrate and interface with the system.


Reported by: Sol Jose Vanzi

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