SONY ERICKSON TO OPEN NEW MAKATI CONCEPT SHOP

MANILA,
October 6, 2004 (STAR) Sony Ericsson throws open the doors to the latest and most stylish in mobile lifestyle products with the new Sony Ericsson Concept Shop at the Digital Exchange, Level 3, Glorietta Mall, Ayala Center in Makati City.

The new Sony Ericsson Concept Shop, which opens tomorrow, will allow enthusiasts to explore the features of the latest Sony Ericsson handsets and innovative accessories in a fun yet relaxed setting.

Experience imaging, entertainment and mobile connectivity at its best from new models like the Sony Ericsson K700i, a camera phone with 4x digital zoom and Photo Light with automatic exposure control and automatic white balance for both still and video imaging.

The K700i also has a 41MB built-in memory for storage of up to 584 images in its photo album or 45 minutes of video playback.

Boasting of a new retail look, the Sony Ericsson Concept Shop was designed to attract mobile enthusiasts to the growing world of Sony Ericsson products and accessories.

This attractive retail design will be carried by Sony Ericsson Concept Shops across the region.

Aside from products on sale, the shop has download stations for users to get in on exciting content games, wallpapers, screensavers, ringtones and applications available exclusively on Sony Ericsson handsets.


Reported by: Sol Jose Vanzi

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