CROSSOVER  TO  ENTERTAINMENT  PC  IN  THE  DIGITAL  HOME

EL NIDO, PALAWAN, September 1
, 2004  (MANILA BULLETIN) By edison d. ong  -  Intel brings Moore’s Law into consumer electronics industry  —  You can’t talk about it in paper. You have to experience it.

With this opener, Lai Yit Loong, director for South East Asia, Intel Technology Asia Pte. Ltd., sets the tone as he walks this year’s edition of Synergy participants into the "digital home."

It’s amazing what Internet technology can do today in the light of the Digital Home coming of age. The line between analog and digital technology has become blur.

Case in point.

Ricky Banaag and some of the sports fanatics of Synergy 2004 have been following the opening ceremonies of their favorite games at the Olympics. But there’s no TV in this island resort.

No problem.

Francisco Claravall and his Innove Communications team immediately goes to work. So does Raymond Remonquillo of Intel Microelectronics Philippines and Wowie Wong of HP Philippines who team up to build their digital office and digital pad next door.

It is Innove’s role to provide broadband and Wi-Fi technology connections to greatly improve the Internet experience that takes advantage of streaming audio and movie downloads, aside from sharing photos, videos and music.

For its part, HP showcases its latest array of computing devices (Tablet PC, PDA, multi-media PC, All-In-One Printer, etc.), while Intel (inside the HP products) demonstrates its processing power.

For more than half a decade now, Intel and HP has been inviting local technology and communications media and key government representatives to a "look into the future" at the Synergy conference.

With the world now seeing a crossover from analog to digital media and the convergence of connected devices, the organizers picked the theme "Enabling the Digital Future".

DIGITAL HOME/OFFICE

After Yit Loong’s briefing, everyone was invited to "Wowie’s Pad."

From the consumer side, Ricky Banaag, Country Manager, Intel Microelectronics Phils. Inc., said, the usage model is the one driving the technology forward.

With this in mind, we visited Wowie and his padmates.

We witnessed Wowie scan a book cover on an HP multi-function printer, punched a few keystrokes on a small pull-out panel, typed a e-mail address, press send, and in under a minute, stared at "you’ve got mail!" on a PC.

With no telephone and cellular phone connections in this isolated island, how did Wowie do that, we ask.

Answer. You are on a digital office. Digital home..

What’s a digital home?

Yit Loong describes, "Imagine being able to watch or record live TV, listen to MP3s, edit home videos, record DVDs and CDs, play online games, and share digital photos. All through your home personal computer, anywhere, anytime in the comfort of your home!"

"This is now possible due to convergence technology. Enabled by silicon," he adds.

Mr. Banaas comments, "Intel’s vision of the digital home is to enable consumers to enjoy entertainment and multi-media content anywhere, anytime and on any device. We look forward to working with industry pioneers such as HP to bring forth powerful new benefits to consumers in the converging world of personal computing and consumer electronics."

With the advent of the digital media adapter, PC and consumer electronic devices are linked throughout the home. Taking advantage of either wired or wireless home networks, a DMA can stream exciting content from the PC in the home office to the TV in the living room, the home theater or the stereo system in the family room.

NEXT GENERATION ELECTRONICS

The Entertainment PC will redefine the living room. And Intel, he underscores, is in the best position to introduce and promote this.

"We are working on it," he comments, adding, "Intel is driving the momentum to enable the digital home."

(The Entertainment PC is designed to sit in a family room entertainment center, on top or beneath a standard TV, and is operated with a remote control rather than a keyboard. In comparison, a Creativity PC is the primary home PC used for traditional PC tasks. It is a hub for multimedia content consumption, storage and distribution throughout the home.)

What makes the next generation electronics, specifically the Entertainment PC, a fantastic product is what’s inside the box. The Intel 925x and 915G/P processors and chipsets

The PCI Express bus architecture that makes smooth multi-media performance possible and which enhances the digital home experience is, he states, "the coolest technology in 10 years. The PCI Express is a major PC Platform advancement."

Aside from the PCI Express, the Intel 925X and 915G/P Express Chipsets great new features that advances the PC desktop platform performance include: Intel Graphics Media Accelerator 900 (responsive game play/gaming and multi-media), Intel High Definition Audio (home theater-quality sound, supports Dolby 7.1 audio) and Intel Matrix Storage Technology (to enhance storage performance and data protection).

Intel did not just stop here. It introduced Wireless Connect Technology that makes a PC or a laptop connect easily to an existing wireless network. The connectivity is made possible with Intel Centrino Mobile technology (in the case of notebook PCs) and other Wi-Fi-enabled devices.

INTEL’S ROLE: ALIGNING CE AND PC INDUSTRIES

An Intel paper, "Moving to the Digital Home," states:

"Intel recognizes that making the digital home happens requires a commitment on several fronts. The company’s foremost commitment consists of working with PC and CE industry leaders to develop guidelines and specifications for interoperability because historically these two industries have followed independent product development paths. Consequently, their products weren’t built on the same technologies, and didn’t work together.

"To help this problem, earlier this year Intel spearheaded the formation of a blue-chip cross-industry group to collaborate on standards-based specifications for accelerating the development of interoperable products. The Digital Home Working Group (DHWG), formed in June 2003, aims to simply the sharing of digital content among networked CE devices, mobile devices and PCs.

"Intel’s role in realizing the digital home also includes addressing the CE industry’s need for scalable platform that offer consumers greater ease of use and seamless access to their digital media. Intel focuses on developing silicon building blocks, reference designs, and software stacks for CE devices, such as digital set-up boxes, digital TVs and digital video recorders.

"The industry can expect to see Intel develop more ingredient technologies for CE devices. Including silicon and with advanced technologies for media and video processing and developer tools based on industry standards."


Reported by: Sol Jose Vanzi

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