GLOBE PIONEERS YET ANOTHER TXTING INNOVATION: TXT BAK MO LIBRE KO

MANILA,
July 7, 2004  (STAR) After making an impact with its popular Share-A-Load application, for which it won ‘Most Innovative Service’ at the recent Asian MobileNews Awards in Singapore, Globe Handyphone continues its innovative streak with Txt Bak Mo Libre Ko, a messaging service that allows a subscriber on either Globe postpaid or prepaid to ensure that the Globe prepaid subscriber he sends a text message to is able to text back.

"The idea behind Txt Bak Mo Libre Ko comes from Globe subscribers who want to ensure a reply by subsidizing friends’ or employees’ or their children’s text replies, especially during urgent situations," explained Chinky Alcedo, Globe Handyphone Head of Marketing. "Globe subscribers who use this new service will find that Txt Bak Mo Libre Ko subsidizes the reply of the message recipient who might not always have load, therefore ensuring their reply. In the same way, load-strapped message recipients do not need to worry about not being able to reply, since the service enables them to reply for free," Alcedo added.

Developed by the Manila-based Paysetter International, Txt Bak Mo Libre Ko operates the same way as the award winning Share-A-Load where numeric keywords are utilized to determine the corresponding amount to be charged the subscriber. Thus, Globe subscribers who send a text message via Txt Bak Mo Libre Ko, are charged the specified amount for both the message sent and the text reply.

"Txt Bak Mo Libre Ko is very easy to use. There’s no registration and can be used anytime. All a sender has to do is add the number 23 to the 10-digit cellphone number of the person he is trying to reach. The subscriber who initiated the text message is billed P2.00 for every message sent and the recipient can reply for free," said Alcedo.

Txt Bak Mo Libre Ko is the latest in a range of innovative load sharing services introduced by Globe. Just recently, the mobile innovations leader pioneered Share-A-Load and Call and Text Collect which ensure easy and accessible communications between Globe subscribers. All are proof of Globe’s commitment to provide innovations that fulfill the connectivity needs and enrich the lives of its valued subscribers.


Reported by: Sol Jose Vanzi

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