Yam Concepcion with John James Uy]

MANILA, NOVEMBER 12 2012 (MALAYA) It’s official: Philippine showbiz has a new Sex Goddess. Her name? Yam Concepcion.

The 23-year old Viva artist has just helped make FHM’s October issue, where she appears on the cover completely naked, one of the magazine’s biggest sellers ever.

The headline on the cover reads “Sexy Movies Are Back” and, yes, Yam is indeed leading the cinematic revival. In November she is set to be launched in the steamy, erotic adult drama “Rigodon” from veteran director Erik Matti (“Scorpio Nights 2,” “Balahibong Pusa,” etc.).

“I want to be known as someone who takes off my clothes but can act,” she says.

The FHM cover story and the movie are part of Viva’s plan to position Yam as this generation’s premiere sex symbol.

Earlier this year the studio started giving the public a glimpse of the new star via “Pantaxa,” a sexy reality TV show on the Viva cable channel where Yam has emerged the brightest among the six sexy newcomers. Not only in the daring and baring department, she has also revealed herself to be smart and creative.

“I’m a person who likes to challenge myself when pushed to the limit,” Yam says in the FHM interview. “That’s how you test yourself, see how you deal with everything that comes your way. I’m just trying to be strong and versatile. I’m risking it all, that’s how life is—you have to risk it and go out of your comfort zone, try different things and learn from it.”

The voluptuous star, a graduate of Multimedia Arts from the College of Saint Benilde, has been in show business for a little under two years.

She actually started out as a drummer for a rock band (called Ursa Minor). Her first acting gig was in a music video for the band Mayonnaise, which became some sort of a screen test that got her to be signed by Viva.

Co-starring with Yam are John James Uy (photo at left, Star Magic talent and model) and Max Eigenmann.

Under Viva Films and Reality Films, “Rigodon” opens in cinemas on Nov. 21, while “Pantaxa” continues to air with two fresh episodes every week on Viva Channel.



Chief News Editor: Sol Jose Vanzi

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