[PHOTO - CHRISTMAS LANTERNS A worker rushes to ready new lanterns and repair damaged ones from last year, for display at the Quezon City Memorial Circle, Quezon City, in time for the approaching holidays. Lanterns remain an enduring symbol of Christmas among Filipinos. (Photo by KJ ROSALES)]

MANILA, NOVEMBER 13, 2011 (STANDARD) by Joba botana - Coffee, for some, is a huge part of Christmas.

At some point, we realize Christmas season has set in when coffee shops have introduced their special holiday coffee drinks as well as the collectible journal or planner that one can acquire by collecting a certain number of stickers that goes with each purchase of the holiday drinks.

Christmas also signals the most awaited promos, discounts and freebies one can get at their favorite coffee shops. Coffee enthusiasts, particularly here in the Philippines, had taken it as part of Christmas celebration.

One of the frequently-visited coffee shops in the country, Seattle’s Best Coffee, recently unveiled its must-try Christmas-inspired coffee drinks during a special event held at Seattle’s Best in Greenbelt 3. The event coincided with its renewal of partnership with the popular children’s foundation, World Vision. Seattle’s Best’s four new coffee blends—Chocolate Cherry, Coffee Hazelnuts, Cookies and Mint and Coffee Cream Pie—are now available at Seattle’s Best’s 15 branches nationwide at a limited period of time.

According to Rea Cruz, general manager for Seattle’s Best Coffee, each coffee drink has a unique blend with flavors that characterize the spirit of Christmas.

“Seattle’s Best Coffees’ new brews compliment anyone’s personality—tickling your taste buds. The holiday brews also serve as a warm welcome to the ‘most wonderful time of the year’,” says Cruz.

Hosted by power couple Divine lee and Victor Basa, the event was also a celebration for the success of Seattle’s best and World Vision’s long-time partnership and mission. Staunch supporters of the foundation such as Marc Nelson, Miriam Quiambao and Christine Bersola-Babao, were also present during the event.

World Vision, which is one of the largest child-supporting agencies in the world, currently helps more than 120,000 children including 16 million Filipinos in 33 provinces and 44 cities in the Philippines. The partnership aims to provide children a chance to be the best they can by helping them achieve their personal goals.

“Similar to its past holiday promotions, customers will receive stickers when they purchase one of Seattle’s Best Coffee’s new holiday or classic drinks. This promo is valid until Jan. 22, 2012. Upon completing a total of 18 stickers on their “dream card,” customers can redeem a leather journal loaded with free music, goodies, food and drink coupons and up to 24 hours worth of free wifi at Seattle’s Best Coffee shop,” shares Cruz.

This year, however, instead of receiving one, customers will receive two—one for their own ‘dream card” and the other for the World Vision Dream Tree. These Visual Dream Trees will be installed in every Seattle’s Best Coffee shop where customers can stick their second stickers on.

“ In the spirit of giving this holiday season, for every journal a customer redeems, a portion of the proceeds will be donated to World Vision, which will in turn be used to sponsor children in need to school,” she adds.

In addition to the stickers, World Vision donation boxes will be placed in every Seattle’s Best store giving customers the chance to give more to those less fortunate.

“Seattle’s Best team knows that being the best does not just happen. It takes work and effort and sometimes, it only takes a little help for someone to be able to achieve the best that they can be. This is why the partnership with World Vision is something that we are passionate about. We believe in what they are trying to achieve and we want to help make a difference in the lives of these children,” says Cruz.

Jun Godornes, World Vision officer-in-charge NRD assistant director, shares the similar sentiments, “The SBC-World Vision partnership is something we’ve waited for. SBC is giving us another venue to engage the public and give them the opportunity to create lasting change in the lives of the children and families we serve. We know that SBC is a strong ally in raising a generation of givers among Filipinos, especially the coffee lovers! At World Vision, we believe in the joy of giving and we thank SBC for providing an excellent channel for that.”

Chief News Editor: Sol Jose Vanzi

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