KC:  SHARING  TIME  WITH  NEEDY  KIDS

[PHOTO AT LEFT - KC Concepcion collaborates with Swatch in a new project]

MANILA, NOVEMBER 19, 2009 (STAR) As KC Concepcion was growing up, she had no idea what poverty meant. She was not aware that there were children who were lucky to have a meal a day. Or that, when they did eat, their meal consisted of only rice.

Now, KC is aware of the poverty and hunger that prevails in our society. KC, in her heart, promised to help them. “Maski, ang makakain lang sila,” she vowed to herself. And she knew she was in a position to be able to help by asking help from other friends.

That’s why KC feels grateful to her Tita Virgie Ramos, the lady behind the Swatch brand in the Philippines. The collaboration between KC and Ramos gave birth to the project KC Cares. SWATCH Shares.

KC Cares. SWATCH Shares celebrates the 20th year of SWATCH in the country.

According to KC, it only costs P10 to feed a hungry child for a day.

The year 2010 means 20 successful years of SWATCH in the Philippines and 10 is a nutritious meal for a hungry child.

Each SWATCH watch bought from the Fall/Winter 2009 Collection will feed a child for an entire month.

KC says, “People always ask me what’s more important for me. My humanitarian work or my life in fashion, movies, music or TV, and I always say — why choose one if they can all work together, hand in hand? I am thankful to Tita Virgie and SWATCH for being real troopers in helping us fight child hunger in our country. Every six seconds a child dies of hunger, but with the help of SWATCH, each second is a chance for us to feed and save a child.”

Experience an early Christmas by giving yourself and your loved ones a SWATCH watch. It’s time to enjoy your Swiss made SWATCH and share your good fortune with the needy kids.