AGA  MULACH  IN  A  SUNNY  MOOD

MANILA, MAY 10, 2008 (MALAYA) In the entertainment industry, it is important for an artist to continuously evolve in order to gain lasting power. Aga Muhlach was one of those who took bold moves in his career and explored his capabilities as an actor– gaining respect from his fans, fellow stars, critics and the viewing public in general. His continued success in showbiz has led to numerous product endorsements.

A well-rounded individual, Aga is also into other various endeavors– real estate development, furniture, art and paintings, even wakeboarding.

Aga attributes his success to his family. Even though he keeps himself busy with his career, he remains a devoted family man: a loving husband to wife Charlene Gonzales and hands-on dad to their twins Andres and Atasha. "My greatest source of inspiration is my family, and my wife has always been supportive of everything I do," shares Aga.

With how versatile Aga is and with an image loved by people of all ages and social standing, Sun Cellular chose him as their newest celebrity endorser. "We are happy and proud to have Aga as our endorser. He is very talented, has a well-rounded personality, adventurous and is always trying out new things. He is committed to excel in his craft and his other endeavors, making sure he is enjoying it at the same time. Plus, he exudes charm and warmth to people around him," says Joan Dueñas, Sun Cellular AVP for Prepaid Business. "He complements the image of Sun– a brand that is bright, warm, fun and dynamic."

"I would like to grow with Sun. I’ve seen what the company has done to the local telecoms market. It opened new doors, new possibilities. I saw a promise in Sun. Sun brings the importance of staying connected. Instead of just texting my wife, I can call her. It’s much more personal to call. Mas masarap ‘pag naririning ko ang boses niya. It feels good endorsing a brand that you believe in."

With Aga’s new endorsement comes a new television commercial (TVC) titled "Sun Cellular, Boses ng Barkada." It promotes Aga as the new face behind Sun Cellular and its most popular flagship permanent service, the Sun Call and Text Unlimited (CTU) 25 that offers the most cost-efficient service in town– unlimited calls and texts for one day for only P25! It can be availed through Sun’s electronic loading service Sun Xpress Load and e-pins. Meanwhile, regular load can also be converted to CTU25.

"Sun Cellular is the only operator that offers unlimited calls. For a flat daily rate, our subscribers can call and text other Sun numbers all they want for 24 hours. This is our distinct offer to consumers," says Dueñas. "People need to communicate everyday with family, friends, and business contacts. Through this, Sun Cellular builds and nurtures relationships. That’s why we did this recent campaign: our subscribers are not just limited to texting, they can call all they want." "The TVC suits Aga best: not only is he a celebrated actor, he is also a noted sportsman, a businessman and a family man," enthuses Dueñas. "With the many reel and real life roles he plays, it is important that he communicates constantly with his family and colleagues in the business. Sun’s Call & Text Unlimited service allows him to do that. They are all just a phone call away."

Aga couldn’t agree more. "I always want to be connected to those very important to me." He also believes in Sun’s value for money offering, saying that CTU 25 is good for everyone like people who work for him in his construction/real estate project.

"Lahat ng tao gusto maging praktikal. Sa Sun, tumawag ka lang. Mag-usap na kayo. That is why I’m so excited to be with Sun. I believe in the brand."