GMA  LAUNCHES  MSME  TEXT  MESSAGE  SERVICE

MANILA, JULY 11, 2007 (STAR) By Paolo Romero - President Arroyo has launched a text messaging system to enable micro, small and medium entrepreneurs (MSME) to easily locate government financing agencies to enable the businessmen to set up or expand their businesses.

Launched by Mrs. Arroyo at the Renaissance Hotel in Makati City was the “Micro Asenso!” Text Facility that will make it easy for small and medium-sized businessmen to locate micro-financing centers right in their areas.

The message that was sent by President Arroyo with the push of the green button was the template message that the country’s more than 60,000 small entrepreneurs could text to Globe’s 2973 to get information on the P180-billion credit market available via the more than 3,000 micro-financing institutions (MFI) across the country.

To find an MFI in Metro Manila, the borrower types the following message: “MICRO [space] FIND [space] NAME OF CITY” and send to 2973.

To find an MFI in the provinces, micro entrepreneurs could text the following message, thus: “MICRO [space] FIND [space] NAME OF PROVINCE [comma] NAME OF TOWN” and send to 2973. Each text costs P2.50.

The President’s texted message located the MFI in Lubao, Pampanga, the CB Pampanga in Barangay Sta. Cruz with telephone number (045) 971-7624.

Aside from CB Pampanga, the reply from Globe also pointed to PRBC along MacArthur Highway, San Fernando, Pampanga with telephone numbers (045) 860-1660 and (045) 963-0709.

Launching the administration project with the President were People’s Credit and Finance Corp. (PCFC) president Edgar Generoso and Globe Telecom president Gerardo Ablaza.

The PCFC is the government’s lead agency for micro finance services delivery, with the PCFC president also acting as the chairman of the Micro Finance Program Committee (MFPC).

Also on hand to give an overview of the government lending project was Presidential Management Staff Director General Cerge Remonde, the oversight officer for MSME.

Ablaza said the “simple tool” should point micro entrepreneurs to the nearest micro-finance institution, adding the Filipino entrepreneur “deserves all the help he could get.”


Chief News Editor: Sol Jose Vanzi

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