PALENGKE TURO-TURO EVOLVES INTO A RESTO CHAIN / INFLATION AT 4-YEAR LOW



LZM’S SECOND restaurant space in Nuvali was only opened in August 2013. Photo by Ma. Esther Salcedo-Posadas, Contributor

STA. ROSA, LAGUNA, SEPTEMBER 9, 2013 (PHILSTAR) By Ma. Esther Salcedo - Posadas- LZM Restaurant has recently achieved what fellow retailers can only dream of—they recently expanded into another stall space at Ayala’s Nuvali 2.

Considering that this is the restaurant’s first big mall venture (others are located in Tagaytay and Silang, Cavite where it started), it appears to be a huge success.

Roland Anciro, who runs the place with his brother Manny, affirms that this particular branch was successful from day one.

The Nuvali branch opened in 2011 after Roland decided to come home from New York, USA for good. He was already a US citizen and lived abroad with his family for about 20 years.


Eat. Play. Golf! LZM’s Infamous Big Boneless Bangus. LZM Restaurant is synonymous with great bangus.

But having worked two jobs over the last 15 years, one at a car parts manufacturer Micro Contacts and another at Macy’s in Long Island, he realized that he was burned out and wanted to retire in the Philippines.

“It’s better to stay here,” he says about his decision to return. His brother Manny who was then stationed in Africa also came back to help in the business.

LZM stands for the name of three sisters, Luzviminda, Zenaida, and Manolita. Roland’s mother Zeny started selling home-cooked meals at the local market even before getting married and eventually became known for her food. In 1996, the first LZM restaurant with 50 seating capacity was established along the Aguinaldo Highway in Silang, Cavite. It was located in front of the Riviera Golf Course.

Roland, who had the idea of opening the first restaurant, recalls the unpretentious ambiance at the beginning. They only used an electric fan and wooden tables covered by a tablecloth. He also said the place looked like a house more than a formal establishment.

However, Dawn Zulueta’s mother Cleo started visiting the place regularly and gave pointers for improvement. For example, she suggested that they install an air-conditioner and change the tables including removing the tablecloths for a more modern look.

Through word of mouth, golfers from across the street also started patronizing them and many well-known individuals like former President Fidel V. Ramos and the late Geny Lopez (of ABS-CBN) dropped by. Roland further mentions that TV personalities Julius and Tintin Babao were frequent visitors that led to more celebrity clients and TV endorsements. It was also at this Silang restaurant where an Ayala executive discovered their food and eventually offered them a space at Nuvali.

LZM’s popular dishes include boneless bangus, chicharon bulaklak, bulalo, hot and spicy squid, and pinakbet.
“When you order food, that’s the only time we prepare and cook it. That’s why it’s always fresh and tastes good.” Roland also feels that his so-called luck comes from the quality of the food they serve.

They have since opened a bigger 200 seating capacity branch in Tagaytay and have likewise done well, notwithstanding their location along Magallanes Drive that is somewhat hidden.

His sister is now considering another branch in Alabang. His children who are still abroad are not being forced into the business. Roland allows them freedom to choose their own path, although he cites one daughter who has some interest in food. The founder Zeny is already in her 70s but still active in the business.

Roland who is a licensed mechanical engineer has reached unexpected heights through the family business. He feels that success came easily in the latest venture because the restaurant already established a brand name. When asked for a few words of advice for entrepreneurs, Roland responds succinctly, “If you want to be successful in life, you should not be afraid of taking risks.”

FROM MALAYA BUSINESS INSIGHTS

Inflation rate at 4-year low Print Email Details Published on Friday, 06 September 2013 00:00 Written by JIMMY CALAPATI 0 0 0 New By A Web design Company

Declines in prices of housing, water, electricity, gas and other fuels brought headline inflation for August to 2.1 percent from 2.5 percent the previous month and 3.8 percent last year, data released yesterday by the National Statistics Office (NSO) showed.

The August rate is the slowest since August 2009 when inflation reached 1.7 percent.

Inflation is the percentage increase in the prices of goods and services commonly purchased by households, as measured by the Consumer Price Index.

NSO said contributing also to the downtrend were the slower annual increments in the indices of food and non-alcoholic beverages; alcoholic beverages and tobacco; clothing and footwear; furnishing, household equipment and routine maintenance of the house; and transport.

Excluding selected food and energy items, core annual inflation moved up at a slower pace of 1.9 percent in August from 2.3 percent in July.

This brings the inflation average for this year to 2.8 percent so far, below the Bangko Sentral’s (BSP) full-year target range of between 3 and 5 percent.

Amando Tetangco, BSP governor, said the August inflation was within BSP’s forecast range of between 1.9 and 2.7 percent and supports its current assessment of benign inflation.

“BSP will, however, continue to closely monitor developments, particularly geopolitical concerns in the Middle East that may impact on the international prices of commodities as well as developments on the domestic front that may raise volatility in domestic prices. BSP has room in its policy tool kit to mitigate potential adverse effects coming from these factors,” Tetangco added.

Socioeconomic Planning Secretary Arsenio Balisacan, in a separate assessment, said the slower year-on-year increase of overall consumer prices resulted from a general reduction of prices in the National Capital Region (NCR) and the slower price increases in areas outside NCR.

“Lower inflation was observed in food and petroleum products amid peso depreciation and weather disturbances during the period,” Balisacan, NEDA director-general, said.

He added that non-food items also recorded slower price increases in August 2013 as a result of cheaper electricity, gas and other fuels, and lower inflation in operation of personal transport equipment (2.9 percent from 5.6 percent) and transport services (0.3 percent from 0.4 percent).

“This reflects the lower generation charge of Manila Electric Co., which is now able to source power strategically from suppliers with lower production costs, and the decline of international crude prices during the period,” Balisacan said.

“Despite the adverse effects of typhoon Labuyo and tropical storm Maring, inflation rate in most-food items declined on an annual basis. In Metro Manila, prices of meat and several vegetable items were even lower than in the previous year,” he added.

Average prices of vegetables nationwide were also cheaper by 2.6 percent compared to a year ago, while slower price hikes were recorded for meat, fish, fruits and other food products and beverages.

Balisacan said that in Metro Manila, the Bureau of Agricultural Statistics (BAS) reported annual reductions in the prices by 4.9 percent, and several vegetable items like ampalaya by 39.2 percent, sitao by 34.3 percent, cabbage by 60.8 percent, carrots by 49.1 percent, baguio beans by 31.5 percent, white potato by 17.7 percent, eggplant by 31.6 percent, native pechay by 48.4 percent, and calamansi by 10.7 percent.

Meanwhile, low deliveries of rice in Metro Manila markets due to seasonal disruptions, according to NSO, brought the general rice price index to a higher rate at 3.9 percent last month , from 2.4 percent in July.

NSO said that in general, consumer prices in NCR inched up 0.1 percent in August from zero percent in July while prices outside NCR rose 0.3 percent in August from 0.2 percent in July.

Eight regions have higher monthly rates, with SOCCSKSARGEN registering the highest rate at 1.1 percent.

On the average, price hikes in consumer items were faster in Visayas and Mindanao compared to Luzon.


Chief News Editor: Sol Jose Vanzi

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