CEBU CITY, February 6, 2004 (STAR) By Nathalie Tomada - Imagine your plane ticket misplaced, forgotten or worse, stolen just when you’re about to board your flight.

Imagine the anxiety that follows, not to mention the tinge of regret for the time and money you’ve wasted.

The scenario is scary yet sometimes true. But here’s some good news: The Cebu Pacific (CEB) e-ticket makes your worries over a possible ticket loss a thing of the past.

E-ticket is an electronic version of the traditional paper ticket containing all the flight details. This is stored in the ticketing system’s database.

This system has increasingly become popular since it took off in the mid-90s. Thanks to Cebu Pacific, the 2003 Kalakbay Domestic Airline of the Year, paperless travel was finally introduced in the Philippines last October. This pioneering venture speaks of Cebu Pacific’s commitment to pro-vide seamless air travel for its passengers.

CEB marketing director Candice Alabanza-Iyog says, "We’ve been meaning to do e-ticketing for a long time. After all, there’s a lot of value to it."

"Following the launch, a lot of people are taking on and are open to the idea of using an e-ticket. Like right now, reservations from abroad account for 50 percent of our bookings. The reception of the passengers has been very good," Iyog reveals.

Opting for an e-ticket is definitely a huge load off one’s shoulders as its benefits take care of many passenger concerns.

You can count on the convenience of bypassing queuing and other hassles with the variety of payment options. You can enjoy the flexibility of changing your booking or itinerary. You can feel secure with no ticket to lose, coupled with the assurance that its information, stored in the airline’s system, cannot be manipulated.

The steps are simple. To book a flight, simply call Cebu Pacific reservations or log on to You can also get an e-ticket over the counter.

Payments can be made on the phone or the Internet using your Visa card or Mastercard, or via Equitable PCIBank’s FASTphone or FASTnet.

Also accepted are over-the-counter payments or via the ATM using your Equitable PCIBank’s Fasteller, an option not even offered by international carriers.

A transaction receipt will be furnished to the e-ticket holder upon confirmation of booking and payment. This will be sent via fax or e-mail, or can be claimed at Cebu Pacific’s 24-hour Airport Express Ticket Office beside the Manila Domestic Airport.

Unlike the non-refundable or non-replaceable paper ticket, the receipt, if misplaced, can be replaced fast and easily. Also, if one wishes to alter his itinerary, all he is required to do is call and an updated receipt will be sent to him.

To check in, any valid proof of identification is sufficient for check-in agents to hand over a boarding pass, since all the usual details are stored in the airline’s system.

The e-ticket’s coverage is expanding. Now, passengers on board Manila-Cebu, Manila-Davao and Manila-Iloilo flights can choose to fly without a paper ticket.

Iyog says, "The e-ticket feature will extend to the Manila-Bacolod route this month. Hopefully, by February, we will be e-ticket-ready for all of our major routes."

E-ticket is just another milestone of the "On Time Great Value Airline" as it approaches its eighth year in the local airline industry.

Anniversary treats include more of the trademark in-flight fun and prizes, plus the awarding of the 11th million passenger this month.

Cebu Pacific flies to 13 domestic destinations and two international points – Hong Kong and Korea. It also ope-rates chartered flights to Canton.

Reported by: Sol Jose Vanzi

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