HOLIDAY INN GALLERIA MAKES BOOKING EASY VIA 'HOLIDEX PLUS'

Manila, August 8, 2003 (STAR) Reserving rooms at your favorite Holiday Inn Hotel in any part of the world is just a phone call away. Also, tourists wanting to visit the country can now book at Holiday Inn Galleria Manila hassle-free.

Booking rooms is made easy through "Holidex Plus," Intercontinental Hotels Groupís (IHG) advanced reservations system richly packed with features that help its five hotel brands (Holiday Inn, Express by Holiday Inn, Intercontinental Hotels, Crowne Plaza and Staybridge Suites) better market their products to guests and travel agents.

Holiday Inn Galleria Manila (HIGM) enjoys the benefits of this efficient and global reservations system as it recently joined the IHG Group as the brandís property in Manila.

Its advantages extend to HIGMís valued clients as they can now book at their choice hotel brand under the IHG Group worldwide by simply calling the reservations department of the IHG hotel of the country where they are.

Holidex Plus links more than 3,300 IHG hotels worldwide by being the common platform for selling all IHG properties. It is the most powerful tool in revenue-generation as it provides incremental business through cross-selling capabilities and world advertisement.

The system has seamless connectivity to all the four major systems in the Global Distribution System (GDS). Moreover, Holidex Plus is the key mechanism to control bookings from global distribution channels and computerized reservations systems.

"As part of the IHG under the Holiday Inn brand," HIGM general manager Bill Vincent says, "Holiday Inn Galleria Manila will be capable of selling its products to customers in electronic distribution, manager inventory, drive hotel and regional promotions through all channels, including the GDS, balance strategic versus tactical approach to price management to maximize revenue and drive operational efficiency.

HIGM, Vincent adds, "will be able to negotiate with valued customers in offering discretionary benefits, and enhance the service experience through guest preference delivery and tracking."


Reported by: Sol Jose Vanzi

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