DENTAL NEWS: BREAKTHROUGH PRODUCT IN ORAL CARE INTRODUCED

MANILA, OCTOBER 3, 2003  (STAR) Pfizer Consumer Healthcare recently introduced in the local market a revolutionary, portable oral care product that gives consumers a clean mouth feeling anytime, anywhere.

Cool Mint Listerine PocketPaks oral care strips are translucent, ultra-thin strips about the size of a postage stamp that dissolve instantly on the tongue, killing 99.9 percent of odor-causing bacteria within 30 seconds, and last for up to 90 minutes.

"Listerine PocketPaks oral care strips mark the beginning of an exciting and innovative new chapter in the 120-year history of Listerine," said Rogelio la O’ Jr., regional director for the Philippines and Greater China of Pfizer Consumer Healthcare.

"In addition to meeting the needs of our current, dedicated oral care consumers, we are excited to be able to expand the Listerine franchise to consumers looking for an ‘on-the-go’ solution."

Findings of clinical and laboratory studies supporting the benefits of this revolutionary new product were first presented in April 2000 at the International/American Association for Dental Research Meeting in Washington D.C.

These studies have shown that the germ-killing ingredients present in Listerine PocketPaks oral care strips kill 99.9 percent of odor-causing bacteria within 30 seconds.

In new studies, these oral care strips have also been clinically proven to reduce odor-causing bacteria on the tongue for up to 90 minutes, and reduce and control oral malodor for up to 90 minutes after only a single use.

Listerine PocketPaks oral care strips contain the powerful germ-killing ingredients of Listerine Antiseptic (thymol, eucalyptol, methyl salicylate, menthol).

Unlike gums or mints which only mask bad breath, this is the first and only portable product that kills bad breath germs on contact. These germ-killing oral care strips are also sugar- and calorie-free.

Listerine PocketPaks oral care strips provide consumers with germ-killing power in a radical, new product form. They are conveniently and easily dispensed from a tiny, ergonomic vial that is perfect for today’s busy lifestyle.

According to la O’, the product "fulfills a key unmet consumer need. Whether for couples’ first date or for busy executives, it provides a portable, discreet option for a clean mouth feeling. Today’s hectic lifestyle, coupled with consumers’ demand for easy and convenient products, will help drive this breakthrough new product."

Cool Mint Listerine PocketPaks oral care strips are the latest addition to the Listerine line of oral care products. Marketed by Pfizer Consumer Healthcare, the new product is now available at supermarkets, pharmacies and convenience stores in 24-strip pack priced at P85 and three 24-strip pack at P190.


Reported by: Sol Jose Vanzi

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