Rosario, Cavite, May 2, 2003 -- To keep up with the demand for cellular phones in Asia, a Korean company has situated its phone manufacturing facility in the Philippines that would produce GSM phones for export.

Maxon Systems Phils., a Korean-owned telecommunications equipment company, has put up the first global system for mobile communications (GSM) cell phone manufacturing facility in the country that would produce innovative folder-type, color cell phones to meet the demands of buyers.

It is Maxon's first GSM facility outside Korea, where majority of their cell phones are produced.

"We are presently in the initial stage of our GSM manufacturing in the Philippines. We are targeting to produce around 30,000 folder-type units a month. These are to be exported to Asia and Europe," said In Ho Cho, Maxon president.

The facility, located inside the company's three-hectare factory in the Philippine Export Zone Authority complex in this town, boasts of high-technology machines imported from Japan and Germany.

Robot machines take care of minute details of various microchips. Then, highly skilled Filipino workers ensure the quality of every produce. The company actually started its production of folder-type cell phones two months ago. They have already exported 20,000 units to Korea. They expect to produce some 100,000 units monthly starting December this year, In bared.

Last year, Maxon Telecom Korea, the company's mother unit, decided to transfer its technology in GSM production to the country with an initial investment of 1 million dollars.

Maxon Korea chair Sung Bum Hong hopes the "development is not just a mere addition in our list of production items here."

"I firmly believe today's transformation of Maxon as manufacturer of color phones would lay an important foundation for the development of communication industry in the Philippines and Korea," Sung said.

Maxon ranks among the biggest telecommunications equipment manufacturing companies in the world. Its products range from two-way radios to high-end digital handsets. It has facilities and offices in seven countries around the world. Its factory in the country has its own manufacturing and sales operations.

The company emerged as one of the most lucrative exporting firms in the Peza where the company averaged more than 100 million dollars in sales per annum during the year 1993-1997. It had provided employment to 4,000 individuals during this period.

Initially, it manufactured two-way radios transceiver and single-channel cordless telephones, which it exported to Europe and US. As the company expanded, it began producing key phones, citizen's band radios and TV cable converters. Two years later, it was able to export digital cordless phones, high-end cordless phones that are very popular in Europe The company could produce an estimated 250,000 units of various telecom products a month. (By Marlon Ramos, Inquirer)

Reported by: Sol Jose Vanzi

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