MANILA, September 29, 2003  (STAR) More and more successful businesses are into expansion via franchising, which has proven to be the best way to widen oneĎs market reach and attain even bigger economies of scale.

Even more in number are the entrepreneurs and enterprising Filipinos who find franchising the safest way to go into business, and are doing just that.

The reason is glaring. The success rate for entrepreneurs who engage in franchising is 97 percent as against the three percent for those who set up entirely new businesses.

These conclusions were drawn from the international expo held recently by the Philippine Franchise Association (PFA) at the Forum Hall of the Philippine International Convention Center. Almost a hundred foreign and homegrown franchisors joined the event, all success stories still unfolding even up to this time.

These include FH/Folded &Hung, Gourmetís Xpresso, Great Image, Centre for International Education (CIE), Memory Magic, and Saigon Best, among others.

FH/Folded&Hung, the brand name of a vibrant array of fashionable, high-quality and affordable clothing for men and women, has achieved storng consumer recognition and loyalty over the years through product excellence and constant innovations, keeping in step with the changing consumer tastes and preferences.

At the same time, FH/Folded & Hung offers professional assistance to franchisees in site selection, store design and layout, and provides intensive hands-on training program, marketing and promotional support, and a comprehensive operations system designed for profitability.

Similar support package and innovative business design and concept are being offered by Gourmetís Xpresso Coffee Bar, a two-sqm, counter-type coffee outlet that serves freshly brewed coffee right where the customers are.

And so does Great Image, a prime mover in the photo and digital imaging industry. This top photo and video studio chain is known for excellent, professional, reliably fast and creative photography services.

Offering an equally proven business formula is the CIE School System, a leading education franchise in the Philippines and Southeast Asia, and with global accreditation and affiliation. The franchise comes with a total support package to ensure successful operation.

Another exciting franchise is Memory Magic, which is engaged in photofinishing laboratories and centers. Memory Magic is an authorized marketing arm of Konica NPS machines, products and supplies.

Riding on the tide of consumer preference for eating out and the rising popularity of Vietnamese cuisine, Saigon Best offers a stable, profitable and easy to operate investment scheme with a total support package that includes grand opening plan and assistance.

Reported by: Sol Jose Vanzi

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