BONG REVILLA UNVEILS NEW LOGO OF BAUTISTA'S IMUS PRODUCTIONS
Cavite City, April 29, 2002 (BULLETIN) by Crispina Martinez Belen - As Bong Revilla announced his latest movie project “Ang Kilabot at Kembot” (this time with award-winning sexy actress Assunta de Rossi), he and siblings Marlon and Andrea Bautista also unveiled the new logo of the Bautista’s Imus Productions. This happened last Friday during a mini-presscon held at Annabels Morato.
The movie company, founded by top action star now senator Ramon Revilla in l973, is being revived after 13 years of “voluntary hibernation.” Imus Productions last movie was “Cris Cuenca,” made in l989.
It is recalled that the first movie venture of Ramon Revilla together with his friends at the Bureau of Customs (where he used to work with the agency’s special police force with the rank of major) was the record-breaking “Nardong Putik.” Produced by Cavite Pictures, the action flick launched the then boy–next–door actor that Ramon was into action superstardom. But despite the movies box–office success (they say it earned 12 times its production capital!), Ramon’s friends opted to put their money into other business ventures.
So he decided to put up his own film company, Imus Productions, with him becoming its star, director (under the pseudonym Jose Yandoc), and story/scriptwriter all rolled into one). Starting with the blockbuster “Pepeng Agimat,” Imus Productions went on to produce 31 other box-office hit movies including “Tiagong Akyat,” “Kapitan Eddie Set,” “Nardong Putik Version 2,” “Pepeng Kuryente,” and “Cris Cuenca” among others. For playing mostly trueto–life characters in his movies, Ramon Revilla earned the title “King of True-to-Life Movies.”
In its 16 years of active existence, Imus Productions was managed by Ramon’s older brother Carling Bautista until he died. After Carling’s death, then very young Rowena Bautista (now Mrs. Mendiola) took over the management of their company, with her mother, the late Azucena Mortel–Bautista, as treasurer. Cena’s children with Ramon Revilla Sr. (Jose Bautista) are Bong Revilla, Rowena Mendiola, Strike (who is a board member of Cavite), Marlon, Princess, Andrea and Dianne Bautista. Dianne celebrates her debut on May 29.
Imus Productions temporarily stopped producing movie in l989 in order to concentrate on a real estate business.
Was the success of Imus Productions and its movies due to Ramon having an “agimat” (amulet)? This is no myth, it is said for Ramon really has an “agimat,” which he has supposedly passed on to son Ramon “Bong” Revilla, Jr.
Someone close to the Bautista family believes in the “agimat” thing, saying “kung wala siyang anting-anting, how could he have survived a triple bypass operation and recently, a spinal column operation? The two-termer senator just came home from the US where he had a spinal column operation at Stanford University Hospital.
Now, with the revitalized Imus Productions which intends to go into fulltime production once more, comes a new logo. With a crown in the middle top, the logo features two tigers facing each other. The tigers represent Ramon Revilla Sr. and Ramon Revilla Jr. who have been acknowledged as super action stars in the industry whose superiority, dedication and strength are likened to that the characteristics of a tiger. The Revillas, like the tiger, “can fight to the end, without fear when challenged, but could be as serene as the tiger when unharmed!”
There are seven stars in the logo because Imus Productions was formed in the ‘70s and there are seven children of Ramon and Azucena. And the seven rays of the sun, according to Bong,” represent the tenacity of our production outfit to give our utmost to the industry, seven days a week, inspired by the strength and light of the sun. The stars and the sun also stand for our firm belief in the goodness of our Almighty God who has been, and still is so good to the Revilla family.”
Incidentally, “Ang Kilabot at Kembot” will be shown on the last week of May.
Reported by: Sol Jose Vanzi
2002 by PHILIPPINE HEADLINE NEWS
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