VIVA TO BUILD 100 VIDEO-CINEMAS
Manila, Dec. 22, 1997 - Viva Productions will build and license 100 video-cinemas all over the country in the next five years. The state-of-the-art, anti-piracy mini-theaters will show Filipino and Hollywood movies.
Viva recently entered into an exclusive agreement with Macrovision for the use of CineGuard, an innovative technology which has already been licensed to cinema operators in Poland, Ireland and South Africa. The system uses specially encoded S-VHS video tapes, which can only be played back through an authorized CineGuard decoder integrated into an S-VHS video projector.
Macrovision, headquartered in California, develops and markets technologies that protect video, audio and data from unauthorized viewing and recording. It offers products and services for the home video,, pay-per-view, cable, satellite and corporate communication markets, through subsidiaries in London and Tokyo.
Reported by: Sol Jose Vanzi
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